As a freelancer, self-marketing is one of the most important tasks that you face. Should you fail to promote your personal product, nobody is going to enlist your services. This lack of work will, of course, have an adverse effect on your profit turnover. More importantly, it could end up having a profound negative impact on your mental health.
You’re a go-getting, self-reliant individual who likes to be busy, which is why it is imperative that you spread the word about your freelance services far and wide. To find two things you must do to achieve this crucial feat, be sure to read on.
Build a LinkedIn network
As the majority of your customers will come online, cultivating a strong web presence should be the first self-marketing task that you undertake. When you decide to take on this challenge, be sure to make LinkedIn your first port of call. This business and employment-orientated Internet service will provide you with the platform you need to truly demonstrate your industry knowledge, leadership, and credibility. What’s more, it will allow you to research potential freelance job openings, and it will help you to gain exposure from self-employment recruiters.
If you want to succeed with your LinkedIn endeavor, it’s essential that you take some time to build a strong network via this website. To perform this crucial task in a highly effective and efficient fashion, you must:
- Personalize your connection requests
- Set yourself growth goals on a monthly basis
- Post content as often as you can
- Make use of different forms of content (text, images, videos, infographics, etc.)
- Engage with your existing connections
- Promote your LinkedIn profile on other web-based channels
- Leverage the power of industry-related keywords in your profile
- Publish articles that engage, inform, and offer value
Give SMS marketing a go
SMS marketing is one of the oldest forms of digital promotion, but that doesn’t mean it’s behind the times with regard to engagement or effectiveness. Should you invest in a text message advertisement campaign, you will have the capacity to reach your target audience members via their mobile phones. This means that you will be able to engage with them no matter where they are, what they’re doing, or what time of the day it is.
To ensure that your text message advertisement campaign goes off without a hitch, be sure to make use of the Tatango.com SMS marketing software. With this cutting-edge promotional solution at hand, you will be sure to reap the following benefits:
Messaging Workflows — The ability to create a text messaging workflow regardless of previous coding experience
Subscriber Segmentation — The ability to send the right SMS messages, to the right customers, at the right times
Subscriber Analytics — The ability to visualize and track your subscriber trends in real-time
If you want to maximize your potential as a freelancer, it’s imperative that you market yourself effectively. Put the above advice into practice, and you’ll be sure to do just that.