black friday

What exactly is the day ‘Black Friday’

At the end of every year we begin to see black Friday deals at all major e-commerce, brick and mortar stores all over the world. Why Black Friday is called ‘Black Friday‘?

Black Friday is the name given to the shopping day after Thanksgiving holiday. The name essentially refers to product deals, discounts. It was originally called Black Friday in early sixties because many people went out to shop after Thanksgiving holiday causing traffic accidents, conjunction of pedestrian in the Downtown area of Philadelphia, USA.

According to thebalance.com, the name was first recorded in 1966 by Earl Apfelbaum. In his ad – he stated, black Friday as a name Philadelphia police department gave to the Friday after Thanksgiving Day.

Retailers discarded the negative annotation associated with a black day of the week and wanted to make Black Friday a positive, profitable business day. Ever since, Black Friday is used by the businesses all over the world to promote product deals and discounts.

 

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Written by Hisham Sarwar

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