If you own an accountancy startup, chances are you’ve already had customers stolen out of the palms of your hands by other businesses that are far more established than yours. This is only natural, as clients will always opt for experience when it comes to a matter as important as their finances.
To give your startup a real chance of succeeding in the financial industry, you have to make sure that it stands out. If your business isn’t able to rise above the crowd and prove its worth in this instance, it’ll just be overlooked time and time again.
The financial industry may be incredibly cut-throat, but there are ways to stand out in it. Here are a few things that you should do to achieve this difficult, yet lucrative, feat:
Offer a New Service to a Fresh Audience
The good thing about the financial industry is that it encompasses a whole host of different sub-sectors. In each of these sectors, there is a specific client base, which means there will always be a fresh audience for you to hone in on.
To tap into a fresh audience and subsequently be the first accountancy startup to stand out, you must first resolve to provide a new service. If you’re stuck for inspiration when it comes to honing in on a profitable service in this instance, be sure to consider credit repair. This financial niche is proven to bring about recurring revenue, simply because it is not impacted by the state of the economy or the financial climate.
When you attempt to offer an effective and optimized credit repair service, it’s essential that you make use of autonomous credit repair software, the likes of which is provided by DisputeBee. With this type of technology by your side, you will be able to automate the process of generating dispute letters. Ultimately, that will leave you with more time to consult with your clients face-to-face.
Be Highly Quantitative
At its core, the financial industry is all about numbers. By improving yours and your team’s quantitative analysis skills, you will then be able to prove your worth as a number-crunching organization and, thus, give potential customers a reason to come to you when they are in need of financial assistance.
To improve your quantitative abilities, you must:
- Practice mental math
- Build your endurance for mathematical questions
- Know mathematical vocal
Brand Your Business
As a financial professional, you have spent most of your career focusing on monetary matters. This means that you probably spent too much time considering the importance of marketing your business. If you’re to stand out from the crowd, however, advertising is something that you simply must do.
More to the point, you have to brand your accountancy startup. To do this, you should:
- Experiment with influencers
- Upload valuable content to your online platforms
- Improve your brand copy across multiple channels
- Diversify your investments with a portfolio builder
- Optimize your digital user experience
If you take the above advice on board, then your accountancy startup will be standing out from the crowd in no time.