For approaching holidays, Black Friday deals have already begun and have broken all records of mobile traffic and sales of the previous years. The leading online retailers such as Amazon, Target, and Wal-Mart have released data which clearly points out the impact of mobile shopping on their sales.
Just from the Thanksgiving sales report in US, $771 million in revenue from mobile devices have been recorded making it to one of the busiest mobile shopping days. According to reports, the mobile orders yesterday exceeded last year’s Thanksgiving and Cyber Monday’s orders.
In US, the shopping for Black Friday deals have just begun but according to Amazon’s reports this rate of shopping is set in the direction to break all records of number orders in the last year. Alexa Devices like the Echo Dot, Fire TV Stick, and Alexa Voice Remote are among the best sells so far.
On the other hand, Wal-Mart has also reported yesterday as one of the top shopping days of the year. Starting with its Black Friday deals at 6 pm, Wal-Mart has already encountered 70% of the traffic driven by mobile devices. This Year, expecting large amount of profits Wal-Mart had announced exclusive deals for its mobile app users.
On November 10th, users who downloaded the Wal-Mart’s mobile application were allowed to shop for products on Black Friday Deals before others. Things they were offered with discounted rates included electronics such as a discounted TV box, Xbox One, Tablets, etc. However, Wal-Mart has not revealed the impact of these offerings on its sales yet.
Along with other leading retailers, Target has also publicized its shopping records exceeding its own number of previous years. The sales broke all records of its sales on Thanksgiving and Cyber Monday 2015 on mobile shopping. To the retailer’s total online sales on Thursday, the mobile sales accounted over 60 percent. Like others, Target also attracted its customers by offering them pre-sale deals through its Cartwheel savings application, which has now 30 million users.
This made it the biggest shopping day for the new users of the mobile application. Target has not settled on just offering pre-sale deals, it is pushing Cartwheel with an extra 15% discount on shopping with its mobile application. EBay also reported a gush to its sales in mobile shopping. The share of products bought with respect to mobile reached to 38% as compared to desktop shopping this year.
Via: Tech Crunch