WhatsApp is one of the world’s largest text/video messaging service. We speculated last year that the company may introduce ads in the App. Notorious tech leaker Matt Navarra originally broke the news of Facebook planning to put the ads on WhatsApp.
The Facebook-owned company has not clearly stated the date yet but the company’s vice president Chris Daniels confirmed the plans last year.
“We are going to be putting ads in ‘Status’,” Daniels told reporters in November.
“That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp.”
Coming Soon to @WhatsApp…
– WhatsApp Status (Stories) to get Ads in 2020
– WhatsApp for Businesses to get richer messaging format options
– WhatsApp product catalog to be integrated with existing Facebook Business Manager catalog
h/t + 📸 @Olivier_Ptv
at #FMS19 pic.twitter.com/Z5LsbADNbP
— Matt Navarra (@MattNavarra) May 21, 2019
This is one primary reason why the original WhatsApp co-founders left Facebook after the company was acquired. There was long-lasting tension between the co-founders and Facebook top management. The pair, who founded WhatsApp in 2009, had previously promised to never show adverts in the app.
What are your views on Ads being shown in the App?