According to research done by Bain & Company. the next big wave of internet users will come from 11 emerging markets and that brings in a huge opportunity for businesses to target these markets.
There are billions of people on the globe who do not have access to the internet yet. This is changing quickly now, It is estimated that from 2013 to 2017, almost one billion new Internet users came online. According to Euromonitor, half of these users were from Asia, Africa, and Latin America. These countries will also account for next billion users who will be online by 2021.
If you are a new company thinking about penetrating in an existing market or introducing your business to an upcoming market, you can choose on the basis of the following metrics.
One of the reasons why the next billion users will emerge from these 11 markets is because of the introduction of fast internet, 4G, 5G mobile internet speed.