Meta to sell verification badge on Facebook and Instagram

Meta is now introducing a new subscription service called meta verified that will allow your Facebook, and Instagram accounts to add a blue check mark. It will charge up to $15 a month by verifying their identity. In a post on Sunday, Mark Zuckerberg announced that the subscription service is rolling out in New Zealand and Australia this week for $11.99 per month on the web and $14.99 on Apple’s iOS and Android. By using their government-issued ID cards, Meta allows users to verify their identity. With advertising-based business models that have dominated the internet for decades faltering, Facebook has launched a paid subscription service, which includes Instagram too.

This blue badge will provide authenticity and credibility to verified Facebook and Instagram accounts and increase visibility and reach. This meta-verified feature will increase authenticity and security across their services, this subscription service will extend to more countries soon.

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In A blog post meta wrote that in the long term, meta wants to build a subscription offering that will valuable to everyone which includes creators, businesses, and our community at large. They are evolving the meaning of the verified badge so they can expand access to verification, so more people can trust the accounts they interact with which are authentic.

Last year, Snap launched its own subscription service, which has already converted over a million users into paid customers. In addition, Elon Musk revamped Twitter’s subscription service, Twitter Blue, to include a blue check mark, as well as additional features.

Importance of Blue Badge

Blue Badge is the symbol of authenticity and credibility on Facebook and Instagram accounts. Blue Badge is important for many reasons which include increasing visibility, credibility and trust, and protection against impersonation.  This badge will indicate that their accounts are verified from government-issued id cards that provide extra protection against impersonation, direct access to customer support, and more visibility.

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