Digital Marketers are the next millionaires. With the world refuting brick & mortar presence for conducting online business after Covid-19, the demand for Digital Marketing has just escalated to an all-new level. If you know how to sell online, you are game. The question is how to scale up your services to form a digital marketing Agency. Let’s uncover all steps required that can help you establish your company and sell worldwide.
- Services Outline
- Goals (Objective)
- Competitor Analysis
- Target Audience
- Populating Content
- Conversion Funnel
1- Services Outline:
As a Digital marketing agency, the 1st thing you need to establish is what kind of services you are going to offer to your clients. Digital marketing requires using all possible digital mediums for content outreach. The possible avenues of promotion could be but are not limited to.
- Sponsored Blog posts
- Ad placement
- Voice promotion (For Example Alexa or Google Assistant)
- Website SEO
- Email Marketing
Social Media Promotion:
Everyone uses social media platforms. The choice may vary from Snapchat to Facebook. Every platform has a different user who is brand loyal. Gen-Z prefers using Snapchat while the mature audience is seen using Facebook or Twitter. The business community prefers LinkedIn and online shoppers prefer Instagram. As a Digital marketing agency, you need to have a diversified presence across all major social media platforms for maximum exposure.
Goals a Digital marketing agency may include:
- Increase and promote website traffic and get more engagement
- Improve search engine rankings using online, and offline SEO methods
- Generating leads and converting those leads
- Working on building brand awareness and enhancing business reputation.
- Providing measurable ROI for clients
- Knowing about the industry’s latest trends and technologies
- Developing and executing effective campaigns across multiple digital channels
- Developing, and maintaining a strong online presence for clients on all major social media platforms
- Identifying and targeting particular demographics
- Regularly monitor and analyze campaign performance in order to make data-driven strategic decisions.
3- Competitor Analysis:
To stay ahead of the curve, it is important to know your competition. The best way to get inside-out information about your competitor is by using the Google search engine for your business-related keywords and skimming through all top 10 listings. The best way of knowing your competitor is using Ubersuggest. It’s a cloud-based application that lets you analyze your competition and the services they provide.
4- Target Audience
It is very important to identify the targeted audience. For whom the campaign is focused? Is that campaign targeted towards people under 20 years of age or a mature audience, is that for the real estate or the education sector? Without identifying the target audience, the campaign will never yield good results.
5- Populating Content:
A Digital marketing agency needs to populate all content across all platforms. The best outreach medium is video, particularly the shorter version. TikTok has orchestrated ways for huge organic outreach of short videos. A video recorded in vertical format in under one minute can fetch high views, as huge as over a million. Agency should focus on creating visual content for their clients by building a story, eventually leading to a call to action by a viewer.
Advertisement is the backbone of sales and sales is the backbone of any organization. A digital marketing agency needs to spend money on different social media platforms, primarily using videos as creative assets to escalate the chances of maximum exposure and result in more leads and sales. Remember, lead is a preliminary step that converts to sales.
7- Conversion Funnel:
Once leads are generated after paid advertisement, the next step is to mature them into sales. A funnel acts as a pyramid that reveals a complete process from establishing a footprint to creating content and eventually maturing leads into sales. I’ve personally used Getresponse and the results are amazing.