YouTube brings changes to Mid-roll Ads – More money for YouTubers

YouTube monetization has taken a good step. Starting 27th July, content creators will be able to monetize their videos with Mid-Roll jumping over 8 minutes long. Previously, the Mid-Roll ad feature was available for videos crossing 10 minutes.

As part of this change, we will turn on mid-roll ads for all eligible videos. This means videos where you may have opted out of mid-roll ads will now be opted in. Videos that already have mid-roll ads will not be impacted. Future uploads from monetizing channels will also have mid-roll ads turned on by default.

By enabling auto mid-roll ads, this saves content creators extra work and also helps them in increasing the monetization potential for new and existing content.

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YouTube uses machine learnings to find the most natural breaks for your videos. This is an automated process and helps in increasing monetization potential with a good user experience.

Here’s official YouTube email announcing the big change:

YouTube email about mid-roll-monetization

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