The formerly Twitter-owned social network X, which is now controlled by Elon Musk, has changed the name of X Pro from TweetDeck to a subscriber-only service.
On the platform, a number of users reported that when attempting to access TweetDeck, a window appeared urging them to purchase a Blue subscription.
The decision isn’t entirely unexpected because, on July 3, the business announced that TweetDeck would only be available to verified users after 30 days. The social network’s implementation of the new rule was delayed by a few days, much like other timetables Musk mentioned.
To manage different lists and trends on Twitter/X, many newsrooms, individual journalists, researchers, and social media consultants utilized TweetDeck, which Twitter acquired in 2011 for $40 million. In order to continue utilizing the tool, they will now need to pay.
TweetDeck has felt like a forgotten product for a while. In 2021, the social network’s former management began testing a new version of the tool, but it wasn’t made available to a larger public. The business terminated TweetDeck’s Mac client in June 2022.
Under Musk, X has made an effort to entice customers with a variety of offers. Along with the ability to hide the verification mark, it also introduced ad revenue sharing, the capacity to upload lengthier texts and videos, fewer advertisements, and access to encryption in direct messages.