The Hottest TikTok Trends of September 2023



TikTok is one of the biggest and most popular social media platforms in the world today. It began as a gathering place for dance enthusiasts. It’s no surprise that TikTok is a hotbed for trends in a variety of industries, including business, fashion, fitness, and self-care, with over 1.5 billion monthly active users. In this article, we’ll explore the top TikTok trends of September 2023, providing insights into why they’re captivating users worldwide.

1. TikTok Dropshipping

Search Growth: 7,500%

TikTok Views: 7.4 billion

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Description: Dropshipping is a method where products move directly from retailers to buyers, eliminating the need for businesses to hold inventory. TikTok has become a powerful marketing platform for drop shippers, helping them promote their brands effectively.

2. Mighty Patch

Search Growth: 1,433%

TikTok Views: 463.9 million

Description: Mighty Patches, created by Hero Cosmetics, are small hydrocolloid stickers that help flatten and absorb pimples without popping them. Their popularity on TikTok has surged as users share their results and reviews, boasting a 4.5-star rating on Amazon with over 120,000 reviews.

3. BookTok

Search Growth: 99x+

TikTok Views: 174.3 billion

Description: BookTok is a thriving subcommunity on TikTok, dedicated to discussing books. With over 100 billion views, this hashtag is a go-to place for book lovers, where users share threads, engage in discussions, and even make book-related jokes.

4. TikTok Made Me Buy It

Search Growth: 4,200%

TikTok Views: 68.5 billion

Description: TikTok Made Me Buy It is essentially a product catalog where influencers and creators share their thoughts on recently purchased items. Videos often include demos, collaborations with popular influencers, and behind-the-scenes features.

5. Adopt Me

Search Growth: 1,767%

TikTok Views: 32.0 billion

Description: Adopt Me is a popular online multiplayer game on Roblox where players adopt and raise pets. TikTok has embraced this game, with users sharing strategies and showcasing their virtual worlds, amassing over 30 billion views and making it one of the biggest games on Roblox.

6. TikTok Ads

Search Growth: 8,600%

TikTok Views: 540.7 million

Description: TikTok Ads offer businesses the opportunity to boost follower counts and increase website traffic. With the TikTok Promote feature, advertisers can target specific user groups, create ads, and monitor results, making it a powerful tool for brands.

7. The Pink Stuff

Search Growth: 267%

TikTok Views: 936.5 million

Description: The Pink Stuff is a versatile cleaning paste known for its ability to remove dirt and grime from various surfaces. TikTok users have showcased its cleaning capabilities, providing in-depth reviews and gaining popularity as a must-have cleaning product.

8. Gymrat

Search Growth: 4,000%

TikTok Views: 42.4 billion

Description: A “gym rat” refers to someone who spends a considerable amount of time exercising at the gym. On TikTok, this hashtag is used to showcase personal fitness journeys and motivate others to lead a healthier lifestyle.

9. TikTok ASMR

Search Growth: 99x+

TikTok Views: 869.9 billion

Description: ASMR, characterized by tingling sensations induced by certain stimuli, has seen a massive surge in interest. TikTok and YouTube host millions of ASMR videos, providing relaxation and regulating heart rates for viewers.

10. TikTok Fashion

Search Growth: 8,500%

TikTok Views: 316.5 billion

Description: Leading fashion brands such as SKIMS, Shein, and Nike have established a strong presence on TikTok. Creators frequently showcase their outfits, enticing users to explore the latest fashion trends.


These TikTok trends are not fleeting; they reflect and often set the stage for broader internet trends. With their explosive growth and sustained popularity, these trends are likely to continue shaping the platform for some time. Stay tuned for more updates on the ever-evolving world of TikTok.

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