The Ultimate Guide: 7 Top Social Media Platforms for Freelancers (Pros and Cons)

Social media enjoys a few benefits for a wide range of online makers with regard to building a group of people. In this regard, freelancers are no different, and you can choose from a number of networks to expand your presence and possibly acquire clients.

Understanding the benefits and inconveniences of every online entertainment stage is fundamental prior to starting to involve it in your freelance business. A freelance photographer or graphic designer, on the other hand, will likely have different requirements than a writer.

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We’ll talk about seven popular social media platforms for freelancers in this guide. For all of them, you’ll learn about the benefits and disservices.

1- Twitter:


Twitter is one of the most generally utilized text-based social media organizations, and it is the area of various famous online conversations. The application is utilized by many individuals to get news, and one of its best elements is that you can reach out to individuals who could have been difficult to arrive at before.

There are many different kinds of communities on Twitter. Likewise, the stage contains various top-of-the-line experts, for example, satisfied supervisors, who may be keen on recruiting you. Thus, you can reach them straightforwardly assuming you’re keen on working with them.

You can also build a community of freelancers who may eventually purchase your goods and services by sharing your learnings. You can always try scheduling tweets on your phone if you want to spend less time on the app.


  • Real-time information
  • Networking & Connectivity
  • Amplify your voice
  • Customer engagement
  • Trending Topics


  • Character limitations
  • Misinformation & trolls
  • Information overload
  • Lack of privacy
  • Shallow interaction

2- LinkedIn:


You can be proactive in securing independent positions on LinkedIn, and it’s apparently quite possibly the best put on the web to do as such. Yet, past that, many individuals consider the application to be where experts meet to talk about business-related subjects. Consequently, LinkedIn is also a great place for introverts to network.

You can personalize your LinkedIn profile to highlight your prior work experience, and you can share links to examples of your work there. Moreover, you can share significant updates —, for example, articles you’ve as of late distributed — with others.

If you want to access the extensive library of LinkedIn Learning, you can also upgrade to LinkedIn Premium. Buying in will likewise give admittance to more top-to-bottom examinations.


  • Professional networking
  • Job opportunities
  • Personal Branding
  • Industry insight
  • Skill development


  • Professional Focus
  • Information Overload
  • Limited diversity of content
  • Inactive connections
  • Privacy concerns.

3- Instagram:


To progress from a 9-5 into the universe of outsourcing, it merits constructing a web-based presence and client base prior to turning in your notification. For visual craftsmen, Instagram may be the ideal spot to do that.

You are able to share short-form videos in the form of reels on Instagram in addition to the standard photo sharing that was the original purpose of the platform. You can use these features to show off your portfolio and make educational content for other people.

While Instagram is perfect for photographic artists and other visual specialists, you can in any case involve the stage as an essayist. For instance, you can share your most recent blog entries in your Instagram Stories. In addition, carousel posts give you a chance to talk about your creative process and share graphics.

Assuming you’re searching for certain thoughts or bearings, you should look at these Instagram records of consultants who are simply beginning.



  • Unrealistic comparisons
  • Algorithm changes
  • Limited Link sharing
  • Privacy Concerns
  • Dependence on visual content

4- Behance:


Behance is a famous web-based entertainment network for sharing workmanship specifically, and you can likewise secure positions in various imaginative enterprises on the stage. You can likewise show support for your number one makers’ work, alongside telling possible clients of your accessibility for projects.

When you use Behance, you can get ideas from a lot of different artists. Besides, you have the choice to share connections to your site and add a bio making sense of what your identity is. Although using the app is free, you must first create an Adobe Creative Cloud account.


  • Creative showcase
  • Exposure and Recognition
  • Inspiration and discovery
  • Project collaboration
  • Creative Job opportunity


  • Competition
  • Limited Non-creative content
  • Lack of Offline interaction
  • Limited customization
  • Less Interaction outside the creative community

5- Facebook:


Organizations have been involved on Facebook for quite a long time to speak with their crowds and is perhaps of the most notable social medium organizations. You can set up a business page as a freelancer to let people know you’re available for future work and share your most recent client projects.

Another cool feature of Facebook is the ability to connect with other people through various groups. Inside these, you may likewise secure positions for which you have the right stuff to take on. We have a separate guide that outlines the most significant advantages if you still want to use Facebook.


  • Connectivity
  • Networking and Community
  • Information and News
  • Business Promotion
  • Multimedia Sharing


  • Privacy Concerns
  • Spread of misinformation
  • Time Consumption
  • Online harassment and Cyberbullying
  • Filter Bubbles and Echo Chamber

6- YouTube:


YouTube is an incredible spot to track down assets for a large number of abilities, including further developing your video-altering capacities, and it has billions of month-to-month clients. Yet, have you at any point contemplated advancing your independent items and administrations on your own channel?

On YouTube, you can discuss pretty much anything, from getting better at your specialty to the intricate details of independent work. At the point when you arrive at the essential edges, you can likewise add another revenue stream by means of AdSense cash. We have a second guide that goes over the numerous advantages of starting a YouTube channel for freelance work.


  • Vast Content Variety
  • Accessibility and Convenience
  • Learning and Education
  • Creative Outlet
  • Global Reach and Exposure


  • Copyright infringement
  • Inappropriate or Offensive Content
  • Limited Content Quality Control
  • Advertisements and Monetization
  • Potential for Addiction and Time Consumption

7- Pinterest:


Many people who are looking for ideas go to Pinterest, which is a great app for sharing freelance resources. You can direct people to your site in the wake of making a record, alongside finding valuable tips and deceives that will assist you with developing your own business.

Tracking down clients to share your work is only one of the numerous ways you can involve Pinterest as a specialist. The application is likewise great for informing individuals straightforwardly.


  • Visual Inspiration
  • Organization and Planning
  • Discover New Ideas
  • Personalization
  • Business Promotion


  • Visual Inspiration
  • Organization and Planning
  • Discover New Ideas
  • Personalization
  • Business Promotion


In conclusion, freelancers can benefit greatly from using social media platforms to build an audience and expand their online presence. However, before incorporating a platform into a freelancer’s business strategies, it is essential for them to comprehend its advantages and disadvantages.

Generally, specialists ought to painstakingly consider their particular requirements and main interest group while choosing virtual entertainment stages. Every stage presents one-of-a-kind benefits and detriments, and understanding these subtleties is fundamental for specialists to use them and upgrade their independent professions really.

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