Hassan Khan
Freelancing can feel like a battlefield sometimes. You see a project that seems made for you, but then crickets. No response. No hire.
Every freelancer has been there.
The truth is, winning bids isn’t just about being good at your work it’s about how you present yourself in those crucial first few lines. That’s why I’m breaking down 7 honest, no fluff bidding tips every freelancer should know. These aren’t recycled textbook tricks. They’re tried and tested, real life strategies used by freelancers who actually get hired.
Ready to make your bids stand out and land more clients? So, Let’s Get Started
No 1. Understand the Client Before You Type a Word
Before you even think about clicking “Submit a Proposal,” read the job post like your next paycheck depends on it because it probably does.
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Look at the tone: Is the client casual or formal?
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Notice the pain points: Are they frustrated, in a rush, or unsure?
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Check their history: Do they prefer long term freelancers or one time gigs?
Speak to them, not at them. Show that you’ve actually read their post. One thoughtful line beats five generic ones.
No 2. Never Copy Paste Generic Proposals
Avoid the biggest red flag for clients: a copy paste proposal.
Freelancers who win projects always add personal touches:
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Mention something specific from their post.
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Refer to their company or a project they worked on.
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Use their name if it’s available.
Real example:
Instead of saying: “I can do this for you.”
Try: “Hi Sarah, I noticed you’re launching a Shopify store I’d love to help you optimize it for conversions.”
No 3. Send Proposals Early (But Not Instantly)
The first two lines are make or break. That’s all a client sees before clicking “Read More.”
Skip your resume. Skip “I am writing to apply” Nobody has time for that.
Try:
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A question: “Ever had a freelancer disappear mid project?”
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A result: “I helped a client increase conversions by 35% here’s how I can help you.”
Aim to bid within the first 30 to 60 minutes of the job being posted. That’s when clients are actively reviewing applications.
But sending a sloppy bid just to be first? It’ll get ignored. Take those extra 5 to 10 minutes to make it solid.
No 4. Don’t Sell Services, Solve Problems
Clients don’t just want a logo. They want their brand to stand out. They don’t want a blog post. They want more traffic and trust.
Your bid should say:
“Here’s the problem I understand you’re facing and here’s exactly how I’ll solve it.”
Speak in outcomes, not just tasks.
No 5. Price Wisely, But Don’t Undersell Yourself
Yes, competitive pricing helps but clients also associate low prices with low quality.
Here’s what to do:
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Show value first before mentioning your rate.
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If possible, offer two price options (e.g., basic vs. premium).
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Avoid phrases like “I’m cheap” or “I just want experience.” Clients still want professionals.
Confidence sells. Even at a fair rate.
No 6. Keep It Short, Friendly, and Focused
Think of your proposal like a first text message not a novel.
Ideal length: 150 to 250 words.
Structure it like this:
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Quick intro (name, what you do)
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Problem you see in their post
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How you’ll solve it
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Invite to chat or call
Always end with something warm like:
“Would love to hear more about your goals feel free to reach out anytime!”
No 7. Don’t Underprice Yourself Offer Value Instead
Going too low makes clients think:
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You’re inexperienced
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You’re desperate
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You won’t deliver quality
Instead, confidently state your rate and explain the value:
“My rate is $25/hr, which includes regular updates, fast communication, and full project support even after delivery.”
You’re not just offering work. You’re offering peace of mind.
Conclusion: Master the Art of Bidding
Winning freelance bids isn’t about being the best it’s about being the most relevant, real, and reliable. Show that you understand, you care, and you can deliver.
Just remember: behind every job post is a human who needs help. If you treat your proposal like a conversation not a cold pitch you’ll start winning more than just jobs. You’ll build relationships.
You’ve got this.
FAQ’s
1. How long should a freelancer’s bid be?
Keep it under 250 to 300 words. Short, sharp, and focused on the client’s needs.
2. Should I always bid the lowest price to win?
No. Focus on value. Low bids can actually scare serious clients away.
3. Can new freelancers still win bids without reviews?
Absolutely. A strong, personalized proposal with a sample can beat a generic bid from someone with 50 reviews.
