Hajra Naz
Pinterest is ramping up efforts to support brands and creators with a fresh set of tips aimed at helping you grow your audience and foster stronger community connections on the platform.
With over 570 million monthly active users, most of whom visit Pinterest with high purchase intent, the platform offers a valuable opportunity—especially as we head into the 2025 holiday marketing season.
In its latest release, Pinterest outlines six key strategies that can shape a smarter content approach. These insights follow recent tips on Pin marketing and shopping campaign best practices. Together, they form a playbook for long-term success.
1. Post Fresh Content Weekly
Consistency is king on Pinterest.
Pinterest recommends publishing fresh Pins weekly to maintain momentum and grow your audience. But it’s not about volume—it’s about value.
“Fresh Pins keep your audience engaged and help you reach new people regularly.”
Avoid generic lifestyle photos. Skip the overly polished shots. Show your brand in real-life moments. Let people see your product in authentic, relatable ways. This builds trust. It also makes your content more relevant.
Mix up your formats. Use standard Pins, Idea Pins, videos, and carousels. Keep things fresh and dynamic.
Tip: Use scheduling tools like Tailwind or Pinterest’s own scheduler. Batch your content. Stay consistent.
Read More: How to Use Pinterest | Pinterest For Business
2. Align Your Pins with Key Moments
Pinterest is a go-to platform for big life moments. Weddings, home makeovers, baby showers, and seasonal holidays all drive searches.
“Think about the type of information someone needs for a specific moment. Then put your spin on it.”
Use Pinterest Trends to see what’s popular. Adapt your content to match. If “DIY Halloween decor” spikes in September, plan your Pins around it.
Example: A bakery can post Valentine’s Day dessert ideas. In August, it could share back-to-school lunchbox recipes.
3. Leverage Pinterest Trends for Long-Term Engagement
Pinterest trends don’t burn out quickly. They last almost twice as long as trends on other platforms.
That means your content has more time to circulate, get saved, and continue reaching new people.
Tap into the Pinterest Trends tool to identify top-performing keywords and seasonal interests that align with your niche. Plan for what’s coming up next quarter, and make your Pins evergreen where possible.
4. Optimize for Pinterest SEO
Pinterest isn’t just a visual inspiration platform—it’s also a powerful visual search engine.
Your Pins need to be discoverable, and that starts with filling in every available field:
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Title: Use strong, clear titles with target keywords
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Description: Describe the content with natural, keyword-rich phrases
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Alt text: Improves accessibility and helps with ranking
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Topics: Tag relevant themes before publishing
“Even fields that aren’t visible to users help fuel Pinterest’s recommendation engine.”
This same approach applies to boards. Give every board a relevant title and description. For example, “Fall Fashion Finds for 2025” works better than just “Fall Style.”
Read More: New Pinterest AI Features Let You Shop by Style, Not Just Search Keywords
5. Drive Sales Through Clear CTAs
Saves are one of the most important engagement signals on Pinterest. The more users save your Pins, the wider your reach grows over time.
“Encourage your audience to save your Pins with clear language and specific CTAs.”
Use callouts like
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“Save this idea for later!”
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“Pin this for your next project.”
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“Don’t forget to save this look!”
These small nudges help increase user interaction and signal relevance to the algorithm.
6. Engage Like You Mean It
Finally, show up for your community.
Pinterest encourages creators and brands to respond to
- Comments
- Answer questions
- Be present.
Authentic engagement builds loyalty and shows you care about your followers.
“Building audience trust is an ongoing process. Make sure to signal your appreciation for followers and those who engage.”
This is especially important for creators using Idea Pins, where feedback can spark deeper conversation.
Pro tip: Feature user-generated content or comments in your Pins to acknowledge your audience and further foster connection.
Read More: Tips have been shared by Pinterest on how Pin listings can be better aligned with visual search.
Why This Matters
Pinterest isn’t just for passive scrolling—users are often actively planning purchases. According to internal research:
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83% of weekly Pinterest users have made a purchase based on content from brands on the platform
- Pinterest is seven times more likely to be cited by users as the most important platform in their purchasing process.
In light of this, increasing community and maintaining visibility can directly affect conversions.
Concluding remarks
Pinterest encourages businesses and creators to establish genuine relationships. Relevant, search engine optimized material is the main goal. You can increase exposure with these six tips. They can also increase loyalty and engagement.
In 2025, competition is intensifying. It’s time to improve your approach. Take a deliberate approach to pinning.
