10 Steps To Grow Your SEO Authority & Topical Expertise

How To Grow Your SEO Authority & Topical Expertise

Having topical authority improves your rankings significantly.

How do we know?

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It’s simple: Google prioritizes information written by experts. And from what source is this content derived?

Reliable sources, that’s the location. Reputable authorities and the websites they administer. Users and search engines regarded them with the utmost trust due to their knowledge and proficiency.

What Is Topical Authority?

Topical authority refers to a person, website, or organization’s expertise and credibility in a specific subject or topic. A source’s topical authority is determined by the quality, relevance, and accuracy of its content, as well as its experience and track record in that area.

It reflects how well-informed and knowledgeable the source is about that specific topic or subject. Topical authority can lead to increased trust from audiences, higher search engine rankings, and greater visibility within the respective field or industry.

10 Steps To Grow Your SEO Authority & Topical Expertise

Step 1: Exhibit Each E-E-A-T Element

First things first:

How do you establish your authority on your chosen subject?

It should come as no surprise that the idea of E-E-A-T is intimately related to topical authority. Working on both of them is the same thing. Furthermore, E-E-A-T makes it simple to comprehend what needs to be done.

How do you illustrate E-E-A-T, and what does it mean?

  • Experience: You can offer your audience an experience based on personal and professional dealings. An example would be a thorough product review in which you discuss your usage of it.
  • Expertise: High degree of aptitude and understanding in your field. One example is a Knowledge Panel with a professional’s name, picture, qualifications, and contact details. 
  • Authoritativeness: Being authoritative is establishing oneself as an authority through content creation and long-term link-building and ranking improvements. As an illustration, consider being mentioned on another website as a reliable information source. 
  • Trustworthy: Being trustworthy means that your target audience regards you favourably. Positive user reviews are one example. 

Every one of these elements tells Google that you are a seasoned webmaster who understands what your visitors desire from your website. In a nutshell, this is your ultimate objective; on to the specifics.

Step 2: Stick to a Specific Niche

Can you focus on several niches with your website?

Yes. However, those who chase two rabbits catch none.

Google will only consider you to be an expert if the niches you’ve selected are tightly connected. It is highly likely, though, that they are closely linked.

As an illustration, Beingguru is a highly regarded authority on everything related to freelancing, including online earning, Upwork, Fiverr, etc.

Your best chance of being recognized as an expert is choosing one niche and giving it your all. If you’re feeling very ambitious, pick a few related subjects and begin producing content like the Internet will go down the next day.

Step 3: Get Experience Now and Keep Going

How do you master a particular skill? Of course, by doing it numerous times!

The more expertise and understanding you possess, the more you can incorporate into your content and present it to Google and your audience. Additionally, the more you have to offer, the more credible you seem to everyone.

Additionally, feel free to make errors. Even negative experiences can teach us crucial lessons.

Step 4: Create Original, In-Depth Content

Creating original, in-depth content is crucial in content creation. A good writer doesn’t resort to copying others but instead focuses on producing unique and valuable content consistently.

How else can you maximize the benefits of your content?

  • Update your outdated content
  • Include links to other sources
  • Add keywords and phrases in your content
  • Promote your content

Quantity is just as important as quality. No matter how good they are, one or two articles won’t cut it if you want to establish yourself as a true authority; you’ll need to write more to cover your topic fully.

Step 5: Create Different Types Of Content

While you may specialize in one niche, it can be presented in various formats.

  • Blog posts
  • Podcasts
  • Graphs and case studies
  • Images, and videos (shorts, streams, webinars).

Quantity matters, but quality is crucial. Focus on a few content types and ensure they are excellent.

Step 6: Make Use of an Effective Internal Linking Framework

One page provides part of its authority to another when it links to it.

If you effectively interlink the pages on your website, you will accomplish two crucial objectives:

Any content your visitors are looking for can be found with ease.
We’ll give your key pages the most authority we can.

Keep in mind that topical authority and page authority are not the same. Still, there is a connection between the two; growing one makes the other succeed.

Step 7: Get Backlinks From Authoritative Sites

Remember the importance of authoritativeness in E-A-T?

Building links to your content is crucial but challenging. Start by finding trusted sites for backlinks, and analyze where your competitors get theirs. This strategy will help boost your authority and significantly improve your SEO efforts.

Step 8: Build a strong Online Reputation

Building a solid online reputation is essential to success in the digital age. This helps you maintain your brand’s reputation, interact with your audience, and continuously provide value through your services and content.

You may improve your reputation and dependability, increasing visibility, client loyalty, and business success by emphasizing openness, authenticity, and response.

What else can you do?

  • Get positive reviews from your users
  • Create an About Us page
  • Create pages on social media
  • Engage with your followers on social media
  • Engage with your competitors on social media

Step 9: Create A Wikipedia Page

Wikipedia is a very reputable and well-known source. A page there dramatically enhances the reputation of any individual or company, mainly if the content is comprehensive.

Naturally, one must already be well-known to add oneself to Wikipedia. If not, writing a page about your business is your best option.

You will require an auto-confirmed Wikipedia account edited at least ten times and for at least four days. You can then begin creating your page. Feel free to base this on already existing, relevant websites.

Remember to reference and add sources from websites other than your own.

Step 10: Provide an Excellent User Experience

Of course, a professional’s website should function without any issues. Both professionals and those who seek the advice of experts have standards.

How can you create an inviting setting on your website?

  • Increase your loading speed
  • Ensure mobile-friendliness
  • Fix technical errors
  • Translate your content into multiple languages
  • Ensure user accessibility

Final Thoughts

If your goal is to become an expert in your subject, gaining topical authority will come naturally to you. However, it will require years of intense effort, which you can choose to commit to or not. Recognition from search engines and your community is the benefit of this choice.

Step out on this lengthy journey. Equip yourself with SEO tools to speed up the ranking of your content in the top rankings.

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