Hajra Naz
Google has released a notice detailing imminent modifications to their cryptocurrency advertising policies, urging advertisers to familiarize themselves with these changes and ensure compliance with the forthcoming requirements.
The impending updates pertain to Google’s policy on cryptocurrencies and associated products, particularly in advertising Cryptocurrency Coin Trusts. These adjustments are scheduled to be implemented on January 29th, 2024. Advertisers are advised to stay informed about these changes and take proactive measures to align with the updated policy guidelines.
Cryptocurrency Coin Trusts represent financial instruments allowing investors to trade shares within trusts holding significant quantities of digital currency. These trusts offer investors a stake in cryptocurrencies without direct ownership, presenting an alternative for establishing a diversified portfolio.
The upcoming policy revisions from Google in 2024 are designed to delineate the parameters and prerequisites for advertising Cryptocurrency Coin Trusts. Advertisers focusing on the United States will have the opportunity to market these products and services, provided they adhere to specified policies outlined in the updated requirements.
Additionally, advertisers must secure certification from Google to ensure compliance with the revised guidelines. The revised policy amendments extend beyond the United States and will have a global application, impacting all accounts engaged in the advertising of Cryptocurrency Coin Trusts.
Google’s announcement underscores the importance of advertisers adhering to local laws in the regions where their ads are targeted.
In the event of policy violations, Google’s enforcement strategy involves issuing a warning before resorting to account suspension. Advertisers found in breach of the updated policy will receive a warning at least seven days prior to the potential suspension of their account. This grace period allows advertisers the opportunity to rectify non-compliance issues and align with the revised guidelines to avoid account suspension.
Advertisers are advised to consult Google’s documentation titled “About restricted financial products certification” for guidance.
The deadline for the policy change is set for January 29th, 2024. Advertisers promoting Cryptocurrency Coin Trusts should carefully review the updated policies to guarantee compliance with the new regulations.
Google’s announcement:
 Cryptocurrencies and related products policy updates (December 2023)
