In a strategic move, Google is set to introduce a revamped policy aimed at bolstering its capacity to deliver top-notch, pertinent information amidst “Sensitive Events.” Scheduled for implementation in February, this new Sensitive Events policy will become an integral part of the AdMob & AdSense Program Policies.
Significance for Publishers:
Adhering to Google’s policies is paramount, as failure to comply may lead to ad-serving disablement on your site and the deactivation of your AdSense account.
Defining Sensitive Events:
These are unforeseen circumstances posing a substantial risk to Google’s ability to:
- Provide high-quality, relevant, and accurate information.
- Mitigate inappropriate content in crucial monetized features.
- Examples encompass events with significant societal, cultural, or political implications, such as civil emergencies, natural disasters, public health crises, terrorism, conflicts, and mass acts of violence.
Google has outlined a non-exhaustive list of banned content during Special Events, including products or services exploiting or dismissing the event, price gouging, using related keywords to boost traffic, and making claims that victim-blame or unfairly stigmatize certain countries.
Google commits to proactively addressing risks during Sensitive Events to enhance its capacity to deliver high-quality, accurate information. Specific measures are yet to be finalized, but the focus remains on ensuring the dissemination of truthful content during critical situations.