Google is rolling out an experimental feature in Google Maps that leverages AI to assist users in finding nearby companies.
The new tool analyzes Google Maps’ database of over 250 million places, images, ratings, reviews, and other data using big language models.
Google Maps will offer tailored suggestions for nearby companies, events, restaurants, and activities whenever you type a conversational search query.
If you ask Maps to propose “places with a vintage vibe in San Francisco,” for instance, it will provide flea markets, record stores, and apparel boutiques.
The outcomes are arranged according to your criteria, complete with photographs and a summary of the key points.
Google claims that the technology is useful for organizing impromptu or flexible travel plans. You can ask for “activities for a rainy day” and get inside possibilities based on the weather conditions right away.
The feature considers group dynamics as well. To view carefully chosen recommendations for kid-friendly venues like indoor playgrounds, arcades, and children’s museums, families can ask for “options for kids.
Trial Program for Early Access Using Local Guides
Google is asking a select group of Local Guides for input on this early preview. Prior to a larger release, their feedback will assist in shaping the AI technology.
With this launch, Google is taking another step toward revolutionizing how consumers discover and interact with local businesses in Maps by incorporating generative AI. Google hopes to deliver highly customized suggestions that cater to any requirement or interest by merging its vast language models with Maps’ extensive database.
Consequences For Local Search
The effects on local search and customer discovery may be profound, possibly increasing the amount of quality traffic that goes to niche companies or lesser-known events and attractions.
Businesses may need to optimize web content in new ways to rank for conversational searches and take use of the technology as Google continues to improve its AI skills.