Is Google developing a new search engine?


Several technology giants are jumping in to fill the gaps in artificial intelligence (AI) and modernize their products and services in order to take the lead in the field.

Magi: New AI-powered search engine

According to the New York Times, Google is also developing a new AI-powered search engine under the name Magi. Currently, the tech behemoth is updating its technology within the already established platforms in order to build the search engine. Users can expect a much more personalized search experience with the new search engine.

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“Not every brainstorm deck or product idea results in a launch, but we’re excited about bringing new AI-powered features to search and will share more details soon,” said Lara Levin, a spokesperson for Google.

Microsoft Bing:

The choice was made in response to a New York Times report claiming that smartphone giant Samsung had hinted that Microsoft Bing would become the default application in its products.

As per the report, Google fears that it could lose $3 billion in income if the South Korea-based smartphone organization changes to Microsoft Bing.


Google has been stressed since December last year after Samsung gave a code red to the tech giant referring to the ascent of OpenAI’s well-known chatbot ChatGPT.

Jim Lecinski, a previous Google VP of sales and service, said: “The organization had been spurred right into it and presently needed to persuade clients that it was as strong, skilled, and contemporary as its competitors.”

The matchless quality in the search engine by Google — that ruled the business for 25 years — is under clear danger after Microsoft in a joint effort with OpenAI declared in February to relaunch Bing.

Google intended to deliver its underlying highlights to around 1,000,000 individuals which will extend definitely to 30 million before the year’s over. As per the organization, the search engine service might be involved by clients in the US.


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