Hassan Khan
Instagram is finally stepping into the SEO spotlight and it’s a game changer for business owners.
Starting July 10, public posts from Business and Creator accounts on Instagram will begin appearing in Google Search results.
That’s right your Instagram photos, reels, carousels, and posts could soon show up on Google and drive organic traffic straight to your content. This is a major shift that could boost visibility far beyond the app itself.
But there’s a catch: Your account must be properly set up.
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Why This Matters for Your Brand
Instagram has traditionally been a closed ecosystem when it comes to SEO. But with this update, the platform is opening up to the wider web offering brands, creators, and marketers a new channel to grow organic reach without paid ads.
This could be especially valuable for:
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Small businesses promoting products
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Creators building a personal brand
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Agencies managing client accounts
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Digital marketers focused on discoverability
Who’s Eligible?
Only public Instagram Business and Creator accounts will be eligible to appear in Google Search.
If your account is set to private or categorized as personal, your content will not be indexed by Google.
How to Opt In (or Out)
By default, public Business and Creator accounts will be included in this update.
If you prefer your posts not to appear in Google results, Instagram is providing an opt out option in your account settings. Look for updates under Privacy > Search Visibility starting July 10.
See More: Instagram Just Dropped New Updates for Its Edits App Here’s What’s New
How to Prepare Right Now
If you’re managing an Instagram presence for a brand, now is the time to get SEO-ready:
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Set your account to Public
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Ensure you’re using a Business or Creator profile
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Write clear, keyword rich captions
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Use relevant alt text for accessibility and search
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Include brand keywords in your username or handle
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Focus on high quality visual content
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Use geotags and niche hashtags thoughtfully
This update makes Instagram content indexable meaning search engines can now find, read, and rank it. Just like any web content, structure and keywords matter.
True example
My Friend He’s own bakery in Lahore. Posting a reel titled “Freshly Baked Chocolate Chip Cookies in Lahore” could now show up in Google when someone searches for “Best Chocolate Chip Cookies In lahore” even if they’re not on Instagram.
Conclusion
This move signals Instagram’s serious entry into the SEO game, opening up a massive opportunity for brands to get free exposure from one of the biggest search engines on Earth.
So if your business lives on Instagram, it’s time to treat your content like a website. Optimize your visuals. Use strong captions. Stay on brand.
This is one update you don’t want to ignore.
