5 Proven Ways to Get Your Small Business Featured on Etsy

Etsy is a vast online marketplace with over 4.36 million sellers serving nearly 90 million active buyers. For many, it’s not just a side gig; it can turn your small business into a full-time venture.

This platform provides an ideal space for small businesses to connect with millions of potential customers who shop for crafts, jewelry, art, and more using credit cards.

Have you ever dreamed of seeing your products featured in Etsy emails or your shop story on Etsy’s blogs? If you’re a shop owner, you’ve likely wondered how to get that coveted feature.

While the process can vary, Etsy’s merchandisers and editors often look for common qualities when showcasing shops and products.

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In this article, we’ll share 5 Proven Ways to Get Your Small Business Featured on Etsy.

5 Proven Ways to Get Your Small Business Featured on Etsy

The following are the the proven ways to get your small business featured on Etsy:

1. Optimize Your Store 

Before your items can get that coveted feature, they must be discovered. Etsy has a special algorithm that connects famous search words with what it shows when you search.

Using the right keywords in your product descriptions and titles, you’re helping Etsy understand what your products are and when to display them in search results.

The higher you appear in search results, the more people will see your products and consider purchasing them.

To ensure your Etsy store ranks well in searches, consider these valuable tips:

1. Make use of pertinent tags and keywords in your product listings.
2. Choose the correct product details when adding a new item.
3. Gather and showcase reviews on your product pages.
4. Keep your store fresh by regularly adding new items.
5. Provide plenty of information on your “About Me” page.

When you provide information about your business and utilize the correct keywords, Etsy can better understand your product offerings. This, in turn, assists potential buyers in discovering your products more efficiently.

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2. Take Professional Photos 

Are you aiming to catch the eye and land a feature on Etsy? Well, professional photographs can do the trick! Think of editorial-style, highly stylized photos that you might find in style blogs or magazines – they can generate interest and leave a lasting impression.

When showcasing your products, be sure to include a variety of shots. Allocate space for straightforward, clear images highlighting your product’s unique features.

Follow these guidelines to ensure your photos shine:

• Aim For Clarity: Capture sharp, well-focused pictures.
• Set The Stage: Choose a tidy, well-lit area with ample natural light.
• Skip The Watermarks: Avoid adding distracting logos to your images.

For a trendy and more comprehensive presentation, consider the following:

• Seasonal Touches: Include relevant props that match the current season.
• Context Matters: Demonstrate how your product fits real-life situations and current trends.

Build a Powerful Brand

Establishing a solid visual brand can significantly enhance your presence on Etsy and leave a memorable mark.

For better chances of being featured on and off Etsy, consider shaping your brand identity through careful image presentation and product choice.

While initial impressions matter, you don’t have to break the bank on an elaborate design – a simple logo and consistent brand colors can do the trick.

You can use free logo makers and Canva templates for your branding visuals.

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3. Craft a Compelling Story

A well-crafted and comprehensive “About section” can significantly boost the chances of small brands being noticed and featured on Etsy.

When your “About section” shares specific real-life experiences, like overcoming challenges, developing new products, or showcasing the brand’s impact on people’s lives, it offers users an engaging story to delve into.

These in-depth insights are necessary for discovering a profile-worthy story to become more accessible.

In addition to providing a written account of your Business’s origins, sources of inspiration, and creative process, be sure to incorporate videos and photos of your workspace into your “About section.”

For those looking to enhance their chances, consider pitching your story using the “Seller Handbook“ pitch form. This offers an opportunity to highlight what sets your shop and journey apart.

4. Promote your Store

Believe it or not, the more exposure your products get, the more excellent the opportunity for sales and being featured on Etsy. There are various methods to make your shop more visible.

To get you going, consider these ideas:

• Harness Social Media Channels: Surprisingly, more than 60% of people use social media. Ensure you showcase your products and engage with potential customers on popular social media platforms like Instagram, TikTok, and Meta (Facebook).
• Collaborate with Niche Influencers: Partner with niche creators and bloggers to expand your reach and promote your products.
• Utilize Etsy’s Marketing Tools: Use Etsy Ads or Promoted Listings to increase product visibility.

5. Deliver Exceptional Customer Service

Customers are more likely to come back if they have a great experience. The numbers back this up: 93% of customers make repeat purchases with brands known for excellent customer service.

Moreover, satisfied customers tend to recommend your brand to their family, friends, and followers, boosting your reputation. Here are some simple ways to provide outstanding customer service without much fuss:

• Respond promptly to feedback and questions.
• Use customized packaging.
• With every order, enclose a sincere, handwritten word of gratitude.
• Extend the return period to give shoppers peace of mind.
• Offer discounts and promo codes as a way to thank devoted clients.
• Show appreciation for customers’ shared experiences by engaging with Etsy reviews.
• Be proactive in communicating any potential delivery delays.

Final Thoughts

Etsy stands out as one of the top online marketplaces selling handmade creations. Whether you specialize in crafting intricate necklaces, upcycled furniture, or crocheted animals, you’ll discover a community of potential customers eager to purchase.

By following these five essential tips closely, which include perfecting your photography, crafting a compelling brand story, and optimizing your shop for a great customer experience, you can drive repeat purchases and increase your chances of being featured on Etsy.