Hajra Naz
WordPress, the world’s leading web publishing platform, has unveiled an early version of its AI development tool called Telex. Announced by WordPress co-founder and Automattic CEO Matt Mullenweg at the WordCamp US 2025 conference in Portland, Telex is described as a “V0 or Lovable, but specifically for WordPress.”
This nods to popular AI “vibe coding” platforms that let users build software through prompt-based AI interfaces. Telex aims to simplify the creation of Gutenberg blocks — the modular pieces of text, images, columns, and more that make up WordPress sites.
How Telex Works
Telex allows users to describe the kind of content block they want using simple text prompts. The AI then generates the requested block and packages it as a downloadable .zip plugin file. Users can install this plugin directly onto their WordPress sites or test it in the WordPress Playground, a browser-based environment that runs WordPress without the need for a web host.
For example, one developer demoed how Telex created a simple marketing animation block, showcasing its potential to accelerate content creation.
Experimental Yet Promising
Currently marked as “experimental” and accessible at telex.automattic.ai, Telex is still in its prototype phase. Early testers reported that some generated blocks needed manual fixing or didn’t run properly, reflecting the tool’s nascent stage.
However, Mullenweg expressed strong optimism about the promise of AI to further WordPress’s mission of democratizing publishing. He emphasized WordPress’s long-term vision of making complex tasks simple and accessible — no coding skills required, available at low cost, open source, and in every language.
AI as a Catalyst for Open Source Innovation
Telex is part of a wider push by Automattic to embed AI deeply into the WordPress ecosystem. Mullenweg framed AI as “a seed of something enabling,” signaling a major shift in how websites will be crafted in the future. The initiative complements the formation of an internal AI team earlier this year dedicated to developing AI tools aligned with WordPress’s goals.
Telex could disrupt traditional plugin and theme development by enabling instant, custom-built functionalities, reshaping the open-source landscape, and helping WordPress outpace competitors like Wix and Squarespace.
Other AI Experiments and Community Engagement
Alongside Telex, Mullenweg highlighted other AI projects, including a browser-based WordPress help assistant developed during Contributor Day, and integration with Perplexity’s AI-powered Comet browser, which offers natural language interaction with WordPress. These experiments demonstrate Automattic’s commitment to making AI a core part of the publishing and content management experience.
Legal and Community Context
Mullenweg briefly addressed ongoing legal disputes with hosting provider WP Engine concerning trademark issues and contributions to the WordPress ecosystem. Despite challenges, he remains confident in the company’s path forward, trusting in the legal system to resolve disputes fairly while focusing on innovation.
FAQs
1. What is WordPress Telex?
Telex is an experimental AI tool from WordPress that creates custom Gutenberg blocks through simple text prompts, generating downloadable plugins for easy website building.
2. How can I use Telex for my WordPress site?
Users type a description of the block they want. Telex generates a plugin (.zip file) that you can download and install on your WordPress site or try out in the WordPress Playground.
3. Is Telex a finished product?
No, Telex is currently in an experimental prototype phase. Some generated blocks may need manual adjustments as the tool continues to improve.
4. How does Telex fit into WordPress’s mission?
Telex aims to further WordPress’s mission of democratizing publishing by making web design accessible without requiring coding knowledge, supporting open source and affordable creativity.
5. How does Telex compare to other AI coding tools?
Telex is specifically tailored for WordPress, inspired by “vibe coding” AI platforms but designed to work uniquely with WordPress’s Gutenberg editor, enabling ease of use and integration.
