Hajra Naz
Social network Snapchat announced today that it is launching creator subscriptions in alpha with select creators in the United States starting February 23. The feature lets users subscribe to their favorite creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. Subscribers will get exclusive content, while creators gain new ways to monetize their work.
Creators can set their own monthly subscription prices directly in the app. Snap will also suggest different pricing tiers to help creators maximize engagement.
Subscribers will enjoy several perks, including subscriber-only content, priority replies to a creator’s public Stories, and ad-free viewing for that creator’s Stories.
Read More: Snapchat Makes Its AI “Imagine Lens” Free for Everyone
According to Snapchat, creator subscriptions provide an additional revenue stream on top of existing monetization programs.
“Expanding on existing monetization offerings like the Unified Monetization Program and the Snap Star Collab Studio, Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies,” the company said in a blog post.
Snapchat recently reported 946 million monthly active users in its Q4 2025 results. During its earnings call, the company noted that the number of U.S.-based users posting to Spotlight grew over 47% year-over-year. Snapchat also spun out its hardware business into a new entity called Specs last month.
Read More: Meta, X, and Snapchat Roll Out Summer Discounts on Subscriptions
Snap added that it plans to expand the creator subscription program to Snap Stars in Canada, the U.K., and France in the coming weeks.
The move mirrors similar efforts by competitor Meta, which allows creators to offer subscriptions on Instagram and Facebook, giving users access to exclusive content and badges.
