Meta Platforms, the parent company of Facebook and Instagram, is developing a text-based social app to compete with Twitter and Mastodon.
“We are investigating a local area that is free and deconcentrated and is sharing text invigorates. A BBC spokesperson stated, “We think that content creators from different regions need to have a different space where they can share their appropriate updates about their trend.”
Meta wants to take advantage of Twitter’s ongoing chaos to fill the void that has left users distrusting the platform. After restoring suspended accounts and releasing a paid account verification that resulted in scammers impersonating businesses, Twitter‘s move to restore suspended accounts and release a paid account verification forced the company to reduce spending. Twitter has already been experiencing difficulties with advertising.
Money Control claims that the app, which will allow users to sign in with their Instagram accounts, is currently codenamed P92. Decentralized like Mastodon, a service similar to Twitter that launched in 2016, the app is anticipated.
Because its investment in Metaverse has yet to pay off in the face of Apple’s recently launched AR/VR headset, Meta is having trouble capturing the attention of younger audiences.