Maximizing Online Impact: The Winning Strategy

In the traditional economy, technological developments have changed the traditional balance between customers and the owner. When societies began engaging in barter exchange, they had no energy or power to increase the stream of clients and make a continuous income. Now entrepreneurs and business owners have to focus on the quality of solutions more astutely and deliver value to customer.

You can find enough paying clients to work on the plenty of projects that are present online and it is the most common fear among the entrepreneurs. Client enrollment is the key of getting the type of clients you want for your business. This process of enrollment is crucial in attracting prospective clients and sets a foundation for you to build a relationship with them ultimately converting them to clients. It can help entrepreneurs and business owners to support their life and freedom by keeping them on the right path of transforming their business. Following are the ways to start with the process

  1. Linked Client Enrollment:

The efforts that business owners put out are directly related to the outcome. These business action get business owners’ new clients abruptly, some of the examples are

  • Performing 1:1 strategy sessions over phone:

You can get clients over the phone by providing suitable advice to a potential client, this will open up a sales conversation and the client will eventually pick you.

  • A Product launch:

In a short duration, you can introduce a small number of potential clients with the online videos which will make people familiar with your business. By opening the cart or allowing people to register for your product or service, you can get a lot of clients.

  • Offer Self hosted intro talks:

Hosting a show in which you introduce yourself and make offers, it is the right time for getting clients. And you can keep getting clients only when the show is live or virtual, once the show is over you cannot get any more clients.

The “Linked Client Enrollment” strategy gives you the opportunity to increase the cash flow for your business. But increasing revenue stream requires effort of enrolling new clients.

2. Lagging Client Enrollment:

The second form of strategy that is mostly used is the Lagging Client Enrollment, in which the entrepreneur’s present actions get clients for the future. It can also be understood as whatever plans and policies will be made by the entrepreneur in the present time will have effects in future business. YouTube videos, weekly written and video blogs are the examples of this strategy. This is the kind of enrollment in which an entrepreneur’s efforts led him/her to strengthen his business by getting clients in future. This is considered the most effective by entrepreneurs to expand their business.

3. Leading Client Enrollment:

This is the kind of enrollment approach which gets you clients at present on the basis of your past efforts. This is the way you can get paying clients continuously because of the energy you added in the beginning of your business.  It has two forms

  • Tripwire Sequence:

The Tripwire sequence offers to get more customers by choosing a form of hook product of a low ticket offer for an item; all such clients are then placed on an online sales process that can led them to invest in a higher ticket item.

  • Surveys or Self-assessment:

This requires potential clients to be surveyed and on the basis of their responses, they are offered products or programs that assist them to solve their issues.

Leading Client Enrollment is the easiest and cost effective way to build a business by enrolling new clients.

Written by Hisham Sarwar

That is all you ever need to know about me but let me warn you, freelancing for me is a journey, certainly not a destination :)