How to Grow Your LinkedIn Following in 2023

In today’s digital age, I understand the importance of networking and meaningful connections. LinkedIn is a powerful social networking site that offers numerous chances for employees to contribute their skills and expertise and to hire someone to do different projects. However, building a valuable following on LinkedIn can be difficult. In this article, I will share my personal experiences with increasing my following on LinkedIn and discuss various strategies to grow your LinkedIn network.

Facts and Statistics About LinkedIn

Before I share my personal experience, I want to highlight a few important facts and statistics about LinkedIn. According to the latest report published by Hootsuite, LinkedIn has more than 740 million active users worldwide, with two new members joining every second. Additionally, LinkedIn has a significant impact on B2B marketing as over 80% of B2B leads generated through social media come from LinkedIn. These numbers demonstrate LinkedIn’s potential for professionals to expand their network and reach their target audience.

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My Personal Journey of Growing my LinkedIn Following

As someone who has used LinkedIn for countless years, I can attest that growing a LinkedIn following is an easy task. I struggled at first to discover a strategy that worked for me. But through trial and error, I found a few effective techniques that helped me increase my LinkedIn followers.

Consistency is the Key

One of the most important aspects of increasing your LinkedIn followers is consistency in your work. It is important that you post regularly and engage with your followers. In my personal experience, posting at least twice a week can help keep your profile visible to your followers. Consistency also shows that you are actively involved in the platform and makes you seem more informed and reliable. When I first started using LinkedIn, my posts didn’t show up. However, after seeing the benefits of regular posting, I started posting out at least twice a week. I found that it helped keep my profile visible to my followers and I got more engagement on my posts. I have seen my followers steadily grow over time as I continue my posting efforts.

Engage with Your Audience

Interacting with your followers and other LinkedIn members is another effective strategy for growing your following. Commenting on other people’s posts, answering questions, and providing helpful insights can build relationships and establish you as an expert in your field. Responding to comments on your posts is also necessary to show that you appreciate the audience’s actions. Engaging with my audience has been one of the most effective strategies for increasing my LinkedIn following.

Use Hashtags

Using hashtags in my posts also helped me attract new followers. I usually add a relevant hashtag or two to make my posts more recognizable. I’ve found this technique works best when I use hashtags that are popular in my industry. Using hashtags in your posts is an effective way to increase your visibility on LinkedIn. Hashtags help your topics be found by people who are into similar topics and make it easier to attract new followers. However, using too many hashtags can make your post look messy and unprofessional.

Create Engaging Content

Creating compelling content has been one of my most time-consuming yet rewarding strategies. I put a lot of time and effort into creating high-quality posts that provide value to my audience. I use visual content like images and infographics to make my posts more interesting. As creating engaging content is critical to attracting new followers and maintaining your existing audience. I noticed that my followers appreciated the effort and got positive feedback from my content.

Collaborate with Other LinkedIn Members

Collaborating with other LinkedIn members can help you expand your network and reach a wider audience. Working on a project or sharing information with other professionals can also help you learn new skills and gain valuable insights. I collaborated with other professionals in my industry by collaborating on projects and sharing knowledge. Through this collaboration, I gained valuable knowledge and learned new skills.


For this reason, growing your LinkedIn followers takes time, effort, and persistence. Using strategies like posting frequently, connecting with your audience, using hashtags, creating engaging content, and collaborating with other LinkedIn members can help you build a sizable following. However, both of these strategies have disadvantages such as time and effort. It is your responsibility to establish yourself as an expert in your subject, reach your target audience, and find a compromise that fits you and your interests.

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