Hajra Naz
Indian vibe-coding platform Emergent launched just eight months ago and says it is now generating an annual run-rate revenue (ARR) of over $100 million. The rapid growth comes from strong demand from small businesses and non-technical users looking to build software quickly and efficiently.
On Tuesday, the startup announced that it had doubled its ARR to $100 million in just the past month. Emergent now has over 6 million users worldwide across 190 countries, with about 150,000 paying customers. Users have created more than 7 million applications on the platform so far.
Nearly 40% of Emergent’s users are small businesses, while about 70% have no prior coding experience. People primarily use the platform to digitize operations previously handled through spreadsheets, email, or messaging apps, and to build custom software, co-founder and CEO Mukund Jha told TechCrunch.
Emergent’s growth coincides with the global rise of “vibe-coding,” or using AI to code software. The demand is driven mostly by non-technical users who want to create production-ready applications using natural language and AI agents, though professional developers are also using the platform to reduce workloads.
Read More: How Can ‘Vibe Coding’ Make You Millions Overnight?
The startup competes with companies like Replit, Lovable, Rocket.new, Wabi, and Anything, among others.
Most users on Emergent are building business-facing apps such as custom CRMs, ERPs, and inventory management tools. About 80% to 90% of new projects focus on mobile apps, reflecting the demand for software that can be deployed quickly and used on the go.
Emergent generates revenue through a mix of subscriptions, usage-based pricing, and deployment/hosting fees. Jha said all three revenue streams are growing rapidly, and the company’s gross margins continue to improve month over month.
“Growth is accelerating,” Jha told.
“As the models and platforms improve, we’re seeing more users achieve success.”
While the platform is currently dominated by consumers and small businesses, Emergent has started testing an enterprise offering. The company is running pilot programs with a small number of customers to understand security, compliance, and governance requirements for larger organizations.
The U.S. and Europe account for roughly 70% of the company’s revenue, but India is Emergent’s next-largest and fastest-growing market, driven by local pricing that encourages adoption among small businesses.
On Tuesday, Emergent also launched a mobile app for iOS and Android. The app allows users to create apps and publish them directly to the Apple App Store and Google Play Store. Although still in testing, users have already built over 10,000 applications through the mobile app.
The app lets users type text prompts or speak to AI to build apps, websites, or platforms. Users can also switch between mobile and desktop versions without losing context or progress.
Read More: Most Popular AI Tools for Coding Every Developer Should Know
Jha said the mobile launch reflects the platform’s asynchronous, agent-based workflow, where users delegate tasks to AI and return later to review progress. With many users already accessing the platform via mobile browsers and a high proportion of apps being built for mobile use, a native mobile app was a natural next step.
Headquartered in San Francisco with an office in Bengaluru, Emergent drew attention in January after raising $70 million in a funding round led by SoftBank Vision Fund 2 and Khosla Ventures. This came less than four months after a $23 million Series A, tripling the company’s valuation to $300 million.
