Hajra Naz
Coca-Cola has unveiled its latest campaign, ‘Coca-Cola Utha, Zone Mein Aa,’ with a powerful message for today’s youth—pause the distractions, be fully present, and savor life’s moments. In an age dominated by digital noise and constant connectivity—especially for Gen Z—Coca-Cola positions itself as a timeless symbol of enjoyment, authentic human connections, and shared experiences.
As part of the campaign, Coca-Cola has created immersive Coke Zones. They are set up along major travel routes to Pakistan’s popular northern destinations. These lounges give travelers a place to pause, unplug, and recharge. Guests can enjoy the sounds of Coke Studio. They can play interactive games. And they can sip an ice-cold Coca-Cola. Each visit creates moments that rise above the noise of everyday life.
The initiative goes beyond refreshment. Each Coke Zone also reflects Coca-Cola’s commitment to sustainability, featuring waste segregation bins and information desks to promote environmental awareness among travelers.
Sami Wahid, General Manager for Pakistan and Afghanistan at The Coca-Cola Company, explained the campaign’s purpose:
As friends and families across Pakistan plan their summer trips, Coca-Cola Utha, Zone Mein Aa sends an open invite. It’s a call to join in, be present, and make memories that last. The company thanks its partners—the Environment Protection Department, Punjab’s Environmental Protection Agency, and the CoRe Alliance. Together, they remind visitors to Coke Zones to keep the environment clean. This makes the campaign even more meaningful.
Coca-Cola has been part of Pakistan’s story since 1953. It has been a refreshing companion to many unforgettable moments. From music to sports to everyday celebrations, it brings people together. It connects generations through shared joy. And it remains the drink of choice for millions.
