Hajra Naz
The race to bring conversational AI into the living room is heating up. YouTube is the latest platform to expand its AI tool to smart TVs, gaming consoles, and streaming devices.
Previously, this feature was only available on mobile devices and the web. Now, users can interact with AI directly on the largest screen in their home, asking questions about content without leaving the video they’re watching.
How It Works
According to YouTube’s support page, eligible users can click the “Ask” button on their TV screen to call up the AI assistant. The feature offers suggested questions based on the video, or users can press the microphone button on their remote to ask anything.
For example, viewers might ask about:
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Recipe ingredients
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The background of a song’s lyrics
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Or other video-related details
The AI provides instant answers without pausing the video or leaving the app.
Currently, the feature is available to a select group of users over 18 and supports multiple languages, including English, Hindi, Spanish, Portuguese, and Korean.
Expanding Reach as TV Usage Grows
YouTube first launched this conversational AI tool in 2024 to help viewers explore content more deeply. The expansion to TVs comes as TV viewership of YouTube rises, with more Americans watching videos on TV than ever.
A Nielsen report from April 2025 found that YouTube accounted for 12.4% of total TV audience time, surpassing major platforms like Disney and Netflix.
Other Companies Are Also Moving Fast
Other streaming platforms are making moves with AI-powered TV experiences:
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Amazon introduced Alexa+ on Fire TV, allowing users to have natural conversations, get content recommendations, search for specific scenes, or ask about actors and filming locations.
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Roku improved its AI voice assistant, which can answer open-ended questions about movies and shows, such as “What’s this movie about?” or “How scary is it?”
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Netflix is testing its own AI search experience.
YouTube’s Other AI Features
YouTube is also rolling out other AI improvements for TV and mobile:
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Automatic video enhancement: Upscales low-resolution uploads to full HD
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Comments summarizer: Helps viewers catch up on discussions
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AI-driven search results carousel: Makes finding content easier
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AI Shorts creation: Soon, creators can make Shorts using AI-generated versions of their own likeness
Immersive Viewing with Apple Vision Pro
Last week, YouTube launched a dedicated app for Apple Vision Pro. It allows users to watch content on a theater-sized virtual screen in an immersive environment.
With these updates, YouTube is pushing to make AI a central part of TV viewing, keeping users engaged without leaving the platform.
