Hajra Naz
TikTok is rolling out new tools aimed at helping songwriters shine on the platform. Currently in beta, the update includes a “Songwriter” label and a dedicated tab on user profiles to showcase their original music. The goal? To help songwriters promote their work and attract potential clients or collaborators.
Right now, access to these features is limited to a small group of publishing partners and selected songwriters. Others who are interested will need to join a waitlist as TikTok expands the program.
TikTok built these tools after hearing from the songwriting community. The company surveyed over 870 songwriters. It also held in-depth interviews with many of them. The goal was to understand what songwriters need from social media. They focused on personal branding and ways to earn money.
An independent survey cited by TikTok found that more than half of songwriters already use social media to boost their visibility, and many of them turn to TikTok as their go-to platform. That insight helped shape this new feature rollout.
“We’re deeply committed to supporting songwriters at TikTok,” said the company’s Global Head of Music Publishing Licensing and Partnership. “These new tools are designed to spotlight their talent, tell the stories behind their music, and help them build a bigger audience—right alongside the content they already create.”
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