Hajra Naz
YouTube has now launched Premium Lite, which is a cheaper version of YouTube Premium. It offers videos devoid of ads, but it is not as feature rich as YouTube Premium.
What Comes with Premium Lite?
In contrast to Premium Lite, which does not provide complete advertisement removal and offers video downloads as well as background playback, focuses on reducing ads. Users are free to view “most videos ad-free,” which span across some categories like gaming, fashion, beauty and even news. However, ads are still able to creep into music content, Shorts, and searches or scrolling videos.
Pricing Comparison
- Premium Lite: $7.99 per month
- YouTube Premium: $13.99 per month
Switching to Premium Lite provides a $6 a month or $72 a year reduction in expenses, thereby making it the best suited option for consumers who do not utilize extra features such as music streaming or offline downloads.
Where is Premium Lite Available?
Presently, Premium Lite is being trialed in the U.S., before expanding to Germany, Thailand, and Australia, with larger regions targeted later in the year.
Why is YouTube Introducing Premium Lite?
With over 125 million consumers subscribed to YouTube Premium worldwide, including trial users, YouTube aims to appeal towards people who wish to have fewer advertisements with not much optional spending towards Premium.
Premium Lite serves to make users who are looking for a better viewing experience without the need for the feature-packed premium version.
