Hajra Naz
Meta has introduced a fresh batch of AI-driven tools for advertisers—some already being tested, others on the way. These updates focus on simplifying ad creation, improving customization, and helping brands connect better with potential customers.
One of the highlights is a video creation tool that transforms a series of images into short animated clips. These clips come with text overlays and background music, offering an easy way to build polished visuals without starting from scratch. Think of it like a quicker way to stitch together a short brand story using images you already have. It’s similar to tools like Google’s Veo but focused on short-form content, where AI output tends to hold up better.
Meta says this feature is already being tested with a few select brands.
Another test in progress is something called Video Highlights. It lets viewers jump to the parts of a video that matter most, picked automatically by AI. Meta’s system pulls out a few keywords or phrases from the video and pairs them with thumbnails so people can scan through the highlights instead of watching the whole thing.
Brand customization is getting more attention, too. Advertisers can now add logos and brand colors to AI-generated images. There’s also an upgrade to AI text generation, helping brands align ad copy with their tone and voice. These additions are meant to keep branding more consistent, even when using automation.
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Another update: Meta is testing “Business AIs” that can chat with users inside your ads, through text or voice. These aren’t the same as Meta’s general-purpose chat tools. They’re designed to answer product-related questions quickly and help customers make decisions faster.
Here’s how Meta puts it:
“These ads feature AI-generated prompts and quick answers to commonly asked customer questions about products.”
The idea is to close the gap between ad and purchase by answering doubts right in the moment.
Other features in testing include new CTA stickers for Reels and Stories and virtual try-ons powered by AI, allowing users to preview how clothes would look on models of different body types.
All of this is likely to be rolled out ahead of the end-of-year marketing rush.
And while it’s easy to write off some of these tools as experimental, there’s data to back their potential. Meta says Advantage+ ad campaigns are already delivering strong results—a 22% average lift in return on ad spend. The system looks at what individual users respond to, then adjusts formats and placement to match. It even finds potential buyers who wouldn’t normally show up in your usual targeting.
With all this data crunching and content automation happening in one place, Meta seems to be moving toward a future where advertisers only need to submit a product URL, and the rest is handled automatically.
That’s been the goal Meta’s leadership has hinted at for a while: performance-first tools that take care of the heavy lifting.
Does it replace marketers? Not exactly. But it does mean the ones who learn to work with these tools will stay a step ahead, especially as these systems get better at personalizing, scaling, and adapting to what works in real time.
