Hajra Naz
LinkedIn is leaning harder into video. The platform just rolled out new ad formats to help marketers stand out and grab attention fast.
The biggest update? “First Impression Ads.” These are full-screen, vertical videos designed to be the very first ad someone sees when they open LinkedIn for the day.
Think of it like a front-row seat. Your ad gets prime real estate right at the top of the feed — and it’s only for single-day campaigns. Great for product launches, major events, or anything time-sensitive.
Why does this matter? Unlike Instagram or TikTok, people don’t scroll LinkedIn for hours. You want to catch their eye early, and this helps you do that.
LinkedIn is also introducing “Reserved Ads” for other formats like
- Thought Leader Ads
- Single Image Ads
- Document Ads
These also secure that first-feed position, so your brand shows up before anyone else.
Here’s how LinkedIn puts it:
“Like choosing the front row at your favorite concert to guarantee the best view, Reserved Ads help marketers plan campaigns with confidence and increase attention, brand visibility, and share of voice.”
And there’s more.
Read More = Want More Reach on LinkedIn? Try These 3 Post Styles
Upgrades to LinkedIn’s CTV (Connected TV) Ads
If you’re running LinkedIn ads on streaming platforms, good news — CTV Select just got bigger.
Before, you could show ads on NBCUniversal. Now, Paramount is part of the premium mix too.
That means your LinkedIn ads can now run across Paramount’s streaming channels, powered by LinkedIn’s professional audience data. You’ll reach more people — and more of the right people.
They’ve also added VAST tags, powered by Innovid. These tags help your video ads display properly across different browsers, systems, and apps. So your videos show up clean and consistent — no matter where they’re played.
On top of that, LinkedIn’s teamed up with Sprinklr. You can now manage your CTV ad campaigns inside Sprinklr’s dashboard — create, edit, and monitor everything in one spot.
And they’re working with Adobe Express, too. You’ll find new LinkedIn-ready video templates inside Adobe Express to help you build professional-looking video content fast.
Why This Matters
LinkedIn is betting big on video — and it makes sense. Their data shows:
- 91% of B2B marketers say attention is their biggest challenge
- 66% say not using video this year could cost them business
- 77% agree that short-form video helps build trust with their audience
Short-form content isn’t just for TikTok anymore. It’s how people want to consume info everywhere — including LinkedIn.
Bottom line: If you want more reach and better results on LinkedIn, video is where it’s at.
The new CTV ads are already available for advertisers targeting the U.S. and Canada. First Impression Ads and Reserved Ads will roll out globally later this year.
