Future of freelancing in Pakistan

The experience of freelancing, for most people, lies somewhere between the excitement of creating your own destiny to the moments when you wish someone else could make the right decisions for you. Freelancing, if done professionally, can become a great way to supplement your income and earn a living.

Freelancing involves dealing directly with clients or working as a contractor for a larger number of businesses. It is all about self-promotion and networking in one form or another. In freelancing, you have to sell yourself and your abilities (skills) to a potential customer. You have to convince your clients that you are the best fit for their project with your skills and capabilities.

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Nowadays, there are more freelancers working in various fields than ever before and this explosion is due to the rise of the internet. Freelancers dwell in abundance in knowledge-based professions such as graphic design, marketing, copywriting, journalism, photography, and information technology.

Due to rapidly changing lifestyles and technological innovations, freelancing work is growing at a constant speed and is progressing in conventional job markets. According to a survey report, it is estimated that by 2020, one in three workers worldwide will be freelancing online.

Yes, it’s a brave new world indeed; many workers are jeopardizing their full-time jobs to shift towards self-employment. With an arsenal of technology available to today’s freelancers, it is possible to work from any location without requiring a physical office. Freelancers can now more easily find jobs and connect to businesses that need work. This online revolution has improved the availability, quality, and affordability of workers.

Freelance marketplaces:

The increasing broadband access in Pakistan has accelerated the growth of freelancers from Pakistan in Freelance marketplaces. Online marketplaces such as Upwork, Fiverr, and Freelancer.com have seen a huge rise in freelancers from Pakistan who are performing well and earning well.

Terrorism has more deteriorating effects on Pakistan than any other country in the whole world; the increasing instability has brought increasing challenges to the economy of our country. In these situations, enabling technologies and tech-based businesses to achieve growth is pretty challenging. But the image problems of this country have not scared away the customers thankfully.

Freelancing has become a big business and is now expanding at an utmost exponential rate. Pakistan is ranked among the top countries that are earning through freelancing (#4th precisely). Human capital in Pakistan has grown significantly over the last decade; with almost 16% of the younger age group having a college degree. Pakistan and the Philippines are considered the top two outsourcing destinations in terms of growth, value for money, and customer feedback.  According to a survey, in 2007-8, the Philippines experienced 789% growth in its outsourcing business and Pakistan was second on the list with 328% growth.

IT companies

The labor costs in many countries have risen sharply and in some cases, these costs have increased more than productivity. Increasing labor costs are a big factor to consider in the overall labor cost equation. The reason behind freelancing is to get cheap labor and Pakistan’s IT sector is carving a niche for itself as an ideal place to go for low-cost freelance IT programmers and app designers. In a recent article in New York Times, it is reported by the author that there are an estimated 1,500 registered IT companies in Pakistan, with 10,000 IT graduates entering the market annually.


According to the Payoneer Freelancer Income Survey in 2015, freelancers in Pakistan are working 34 hours per week whereas the world’s average is 36 hours per week. The qualities of projects provided by Pakistani freelancers are in line with top freelancer countries around the world. The availability of cheap digital labor in Pakistan and Bangladesh has turned the contractors towards developing countries.

Because of the availability of skilled workers in every field, freelancing is gaining much popularity. The major reasons are that

  • Compared to other countries, the ratio of freelancers is better in Pakistan.
  • It is relatively a cheaper country to live in than other major freelancing countries which makes it a budget-friendly destination.
  • Foreign qualified professionals are opening their companies in Pakistan therefore their work is up to international standards.
  • Most successful freelancers in Pakistan had taken freelancing earlier in their careers, therefore they have already paved a way for the new generation to take up freelancing and work professionally.

For Pakistan, there are a number of national objectives to be achieved; political instability, basic literacy, basic healthcare, business opportunities, and employment to boost exports. The rapidly growing freelance economy can play a dramatic role in the achievement of these development and economic goals.

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