Hajra Naz
X announced on Tuesday that its Verified Organizations program is getting a major update. The premium subscription, once designed for businesses and governments under one plan, will now be split into two separate offerings:
- Premium Business
- Premium Organizations.
The change is meant to make things clearer and more useful for different types of users.
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Premium Organizations will serve governments and global institutions, featuring a grey checkmark for official recognition.
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Premium Business will target companies and brands, giving them a gold checkmark to show trust and credibility.
What’s Included in Premium Business?
According to X, Premium Business is built to help companies of all sizes grow on the platform, from small startups to global corporations. It includes new tools that make it easier to scale, market, and protect your brand online.
There are three pricing tiers for Premium Business:
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Basic – $200/month
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Full Access—$1,000/month
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Enterprise – Custom pricing for large businesses
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Key Features and Benefits
The Premium Business plan includes tools that boost visibility, credibility, and security.
Here’s what subscribers get:
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A gold checkmark that adds trust and authenticity
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Affiliate badges to link teams, departments, and partner brands
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Advanced impersonation defense tools to protect company’s identity
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Faster customer support with real human help
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Hiring tools to find top talent directly on X
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Real-time monitoring tools to track trends, brands, and industries
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Access to SuperGrok, X’s advanced AI tool for insights and discovery
X says these features are designed to help businesses “grow directly on the world’s town square.”
Priority Handles and Handle Marketplace
Soon, Premium Business users will also get access to priority handles and a handle marketplace.
According to X, some inactive handles will be available for free to Premium Business subscribers. However, rare or high-value usernames can be purchased through the marketplace.
This is a big step for brands that want a clean, recognizable identity on the platform.
Pricing and Perks
Here’s a quick breakdown of pricing:
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Basic Tier ($200/month): Includes essential tools to establish your business on X.
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Full Access Tier ($1,000/month): Adds affiliates, priority handles, faster support, impersonation defense, and early access to new features.
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Enterprise Tier: Offers custom pricing and includes advanced management tools, dedicated account support, and maximum flexibility.
The Premium Organizations plan, aimed at governments, remains priced at $1,000 per month.
For a limited time, X is also offering subscribers 100% of their subscription fee back in advertising credits, allowing businesses to reinvest that money in ads and reach more people.
Read More: X Doubles Premium+ Subscription Cost After Grok 3 Release
Why This Matters
By introducing new pricing tiers, especially the more affordable $200 plan, X seems to be aiming for more subscribers and stronger revenue growth, as its ad business continues to face challenges.
“X is the best place to grow your organization’s influence and speak directly to the people who matter,” said Seth Fuchs from X Engineering. “We’re building for organizations that want to move fast, stay relevant, and grow directly on the world’s town square. And we’re just getting started.”
FAQs
1. What’s the difference between Premium Business and Premium Organizations?
Premium Business is for companies and brands, while Premium Organizations is meant for governments and multilateral groups. Business users get a gold checkmark; organizations get a grey one.
2. How much does Premium Business cost?
It starts at $200 per month for the Basic plan. The Full Access plan costs $1,000, and the Enterprise plan has custom pricing based on your needs.
3. What are priority handles?
Priority handles are inactive usernames that Premium Business subscribers can claim before others. Some are free, while rare or high-value handles can be purchased.
4. What is SuperGrok?
SuperGrok is X’s built-in AI tool that helps businesses analyze trends, monitor industries, and discover insights in real time.
5. Can I get a refund or benefit for subscribing early?
For now, X offers 100% of your subscription cost back in ad credits, allowing you to use that balance for advertising on the platform.
