Hajra Naz
Walmart just announced a major new partnership with OpenAI. This move will let customers shop Walmart’s products directly through ChatGPT, OpenAI’s AI chatbot. Shoppers can browse for groceries (excluding fresh food), household supplies, and more, and check out instantly without leaving the chat.
AI-Powered Shopping Is Coming to ChatGPT
This new AI shopping assistant will make it easier to plan meals, restock essentials, and even find new products. Sam’s Club members can use the same system to manage shopping lists or explore new ideas while chatting with the bot.
To use it, customers simply link their Walmart accounts to ChatGPT. Then, while shopping, they’ll see a “Buy” button that lets them make purchases right inside the app. Third-party sellers will also be included when the feature launches later this fall.
Personalized, Predictive Shopping
Walmart says its goal is to make online shopping more personalized and proactive. Instead of only reacting to what shoppers search for, the system will learn and predict their needs. Over time, it will offer smarter suggestions, tailored deals, and faster checkout experiences.
This announcement follows OpenAI’s plan to expand into e-commerce with an agentic shopping system, a technology that helps users find, recommend, and buy products seamlessly. OpenAI is also collaborating with platforms like Etsy and Shopify to introduce similar features.
Read More: Walmart vs. Target: Why Walmart Leads in Online Shopping
Walmart’s Own AI Innovations
This isn’t Walmart’s first step into the world of artificial intelligence. The company has already built its own AI shopping assistant, called Sparky. Sparky helps shoppers compare products, find ideas, and make quick purchases. Soon, it will also support reordering items, booking services, and understanding photos, videos, and voice commands.
Walmart and Sam’s Club also use AI behind the scenes. Their internal teams use ChatGPT Enterprise and OpenAI certifications to boost productivity. AI has helped Walmart reduce fashion production time by up to 18 weeks and improve customer service times by approximately 40%.
A New Era of AI-Driven Retail
Walmart CEO Doug McMillon said this partnership marks a big shift in how people shop online.
“For many years now, e-commerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change,” McMillon explained.
“There is a native AI experience coming that is multimedia, personalized, and contextual. We are running toward that more enjoyable and convenient future with Sparky and through partnerships, including this important step with OpenAI.”
The combination of ChatGPT and Sparky could redefine digital shopping, making it smarter, faster, and more human.
FAQs
1. What can I buy through ChatGPT with Walmart?
You can shop for groceries (except fresh food), home goods, personal care items, and more. Third-party products will also be available soon.
2. Do I need a Walmart account to use this feature?
Yes. You’ll need to link your Walmart account to ChatGPT before you can make purchases or check out.
3. When will the ChatGPT shopping feature launch?
Walmart says the new feature will roll out later this fall, with more sellers added over time.
4. What is Sparky?
Sparky is Walmart’s own AI-powered shopping helper that helps users compare items, reorder products, and soon even use voice or image search.
5. How does this partnership benefit customers?
It makes online shopping easier, faster, and more personal. The AI can learn what you like, suggest better deals, and save time during checkout.
