Want More Reach on LinkedIn? Try These 3 Post Styles

Let’s be real…

Posting on LinkedIn feels hard when you don’t know what to say. As you sit there and gaze at the television, you ask yourself:

“What do I even post about?”

Good news, we’re about to fix that. This post is going to give you a simple plan to create content that:

• Grows your following
• Builds trust
• Brings in clients

And the best part? It’s all based on what I’ve done to grow fast and generate real revenue.

Let’s dive in.

How to Always Come Up With New Ideas for LinkedIn Posts

Ideas for content are not hidden. All you have to do is know where to search.

Start with your audience. What do they:

• Struggle with?
• Fear the most?
• Deeply want?

Here’s an example…

I work with ecom founders. Their biggest pain points?

• Last-minute email blasts (hate ”em)
• Losing loyal customers (scary)
• Wanting a system that prints revenue (dream)

That alone gives me at least 10 solid post ideas, like:

• A simple system to automate emails
• A story about how email flows saved a business
• 3 tips to boost revenue by 20% this quarter

But don’t stop there. Your life is full of content if you’re paying attention.

Ask yourself:

• What advice did I give someone today?
• What mistake did I fix?
• What problem came up in a sales call?
• What went wrong last month, and what did I learn?

Pro tip: Keep a “content ideas” note on your phone. Add to it daily. That way, when it’s time to post, you’re not starting from scratch.

Read More: What Kind of Posts Work Best on LinkedIn in 2025? A New Report Breaks It Down

2 Bonus Tips Most People Miss

1. Ask yourself:
   “Would my dream client care about this?”
   If not, don’t post it.
2. Be real.
   Google has a million tips. People want your take, your experience, your stories, your voice.

That’s what makes your content stand out.

The 3 Types of LinkedIn Posts You Should Be Creating

Let’s break down the three content types that move the needle:

1. Broad Posts (Reach + Followers)

These are for getting seen. They’re fun, relatable, and reach a wider crowd.

Think:

• Personal stories
• Memes
• Entrepreneur tips
• Quick wins
• Trending stuff in your niche

Even if your offer is niche (like email for ecom), talk about things like mindset, freelancing, or general business tips. This brings more people into your world.

2. Authority Posts (Trust + Positioning)

These are for showing you’re the real deal.

Yes, engagement might be lower. That’s okay. These are not for the general public, but for the proper people.

Think:

• How do you get results
• Your client workflows
• Lessons from real experience
• Behind-the-scenes breakdowns

These posts build trust. People start thinking, “This person knows what they’re doing.”

3. Promotional Posts (Leads + Sales)

Yep, it’s time to sell.

But not in a spammy way. Give value first. Then make your ask.

How?

• Share a client win
• Break down the process behind the win
• Add a CTA: “Want the same? DM me.”

These posts don’t need to go viral. They just need to reach the right person.

How Often Should You Post Each Type?

Simple rule:

80% = Value (Broad + Authority)
20% = Sales (Promotional)

So if you post 5 times a week:

• 4 should teach, inspire, or share
• 1 should sell

This keeps your audience engaged and ready to buy, without burning them out.

Read More: New LinkedIn Study Shows Posts With Links Get More Engagement

Your Quick Action Plan

Here’s what to do next:

1. Start a content ideas doc on your phone.
2. Every day, write down 1–2 things that could become a post.
3. Use all 3 content types:
   → Broad for reach
   → Authority for trust
   → Promo for sales
   
4. Follow the 80/20 rule weekly.
   

You will never run out of things to say if you do this. Without sounding like everyone else or being spammy, you’ll develop, attract attention, and acquire clients.

Now go post something worth reading.