Hajra Naz
TikTok, once a hub for user-generated content, is now giving users control over AI-generated content in their “For You” feed. The app is also rolling out advanced labeling tools to improve transparency around AI content.
The new AI-generated content (AIGC) control is part of TikTok’s “Manage Topics” feature. Users can now choose how much AI content appears in their feed.
“Manage Topics already allows people to adjust feeds for categories like Dance, Sports, and Food & Drinks,” TikTok said in a blog post. “The AIGC control works similarly, letting people customize the feed without removing or replacing content completely.”
This move comes as companies like Meta and OpenAI focus on AI-only feeds. Meta launched Vibes for AI short videos in September, and OpenAI released Sora, a platform for AI-generated content.
Realistic AI-generated videos are increasingly appearing on TikTok. Users also employ AI to create visuals for posts on topics like history, celebrities, and trending news.
With the new control, users can reduce or increase AI-generated content in their feed.
To use this feature, go to Settings > Content Preferences > Manage Topics, then move the slider for AI-generated content to adjust visibility. The feature is rolling out in the coming weeks.
To label AI content more accurately, TikTok is testing invisible watermarking.
TikTok already requires creators to label realistic AI videos and uses C2PA’s Content Credentials. This embeds metadata that signals when content is AI-generated. However, labels can be removed if the content is reuploaded or edited elsewhere.
Invisible watermarks provide a new layer of security. Only TikTok can read them, making it harder to remove AI labels.
TikTok will add invisible watermarks to AI videos made with TikTok tools like AI Editor Pro and uploaded content with C2PA credentials. This improves reliability in identifying AI-generated content while continuing to use C2PA standards.
TikTok also announced a $2 million AI literacy fund. It will support experts and nonprofits, like Girls Who Code, to create educational content on AI literacy, responsible AI use, and online safety.
This update emphasizes TikTok’s commitment to AI transparency, content control, and digital literacy while giving users more choice in what they see.
FAQs
1. What is TikTok’s new AI content control?
It lets users adjust how much AI-generated content appears in their “For You” feed.
2. How do I access the AIGC control?
Go to Settings > Content Preferences > Manage Topics, then use the AI slider to customize your feed.
3. What is invisible watermarking on TikTok?
A hidden watermark only TikTok can read, helping identify AI-generated videos even if content is reuploaded or edited.
4. Does this control remove AI content entirely?
No, it only adjusts how frequently AI content appears. Users can choose to see more or less.
5. What is the $2 million AI literacy fund?
TikTok is funding experts and nonprofits to create educational content on AI literacy, safety, and responsible AI use.
