Huma Siraj
No one grants you power. You gain it by being clear, reliable, and helpful. Because they are afraid to take ownership of their edge, most people remain general. However, being cautious makes you invisible when your ideal clients are searching for someone who truly understands them. By tomorrow morning, what if you could establish yourself as the clear authority?
Give up trying to please everyone and start talking to the people who are in need of what you have to offer. Specificity is what separates forgettable from unforgettable, and these prompts can assist. Copy, paste, and edit the square brackets in ChatGPT while keeping the same conversation window open to preserve context.
Claim your expert status with ChatGPT
Identify your target audience
Someone else will claim your specialty if you don’t. When describing their audience, most people use ambiguous phrases like “entrepreneurs” or “busy professionals.” There isn’t an audience there. That falls into a category. Concentrate intently on the people you serve. Give them a name, learn about their unique challenges, and discover what keeps them up at night. People will find you more easily if you are clear about who you are helping. Be incredibly specific to make yourself the clear choice.
Give me ten words or less to describe my precise target audience based on your knowledge of me and my company. Ask me detailed questions about the people I’ve assisted the most effectively, the changes I bring about, and the particular issues I resolve. Next, make three iterations of my audience definition, each one getting more detailed. Finish with the most succinct 10 word summary that clearly identifies my target audience.
Chart their actual issues
Your target audience doesn’t purchase necessities. They purchase items they believe they need. The real issue and their perception of the solution are seldom exactly the same. The winning professionals are aware of both sides. They deliver what works while speaking to what their clients believe they want. Stop guessing what matters to your people. Set yourself up as the link between their present situation and their ideal result after they have told you exactly where they are at a standstill.
List the top five issues that my target audience faces, in their own words, based on what you know about them from our earlier conversation. Determine
- What people believe they need to solve each problem,
- What they actually require, and
- Why there is a discrepancy between the two.
Then, explain how I might establish myself as the authority who is aware of their actual needs as well as their imagined ones. If necessary, request more information.
Make your content cornerstones
No one benefits from unstructured content. The leading authorities don’t post at random in the hopes that something may stick. They establish credibility by using recurring themes that highlight their proficiency from all sides. Select the areas in which you are most knowledgeable and enthusiastic. These turn into your lanes. Remain in them. Take possession of them. Go deep while everyone else spreads themselves thin.
“Create three content pillars that establish me as the expert on resolving my audience’s issues based on our discussion about them.
- Give each pillar a brief name of three to five words;
- Enumerate five distinct subjects I could discuss in it; and
- Describe how it demonstrates my specialization.
- Ensure that these pillars complement one another to provide a comprehensive image of my authority in my field.
Write a sizzling opinion on the industry
By making it easy, you’re playing to lose. Every expert has a viewpoint that deviates from the norm. Which is yours? Your edge, in your opinion, is what makes other people in your field uneasy. You leave an impression when you choose to speak up. There will be those who disagree. Excellent. You’re not attempting to win over everyone. You are establishing yourself as the expert for your specific audience. What others won’t say, say. Make a lasting impression.
“Assist me in developing my most audacious proposal for the industry I work in, taking into account my background and industry opinions. First, list three to five accepted beliefs in my industry that I don’t agree with. Help me explain why the conventional method is incorrect and what I think should be done in its place for each one. Then put all of these into a single, impactful statement that sums up my contrarian viewpoint in 280 characters or less. Make it memorable and a little thought-provoking.
Make your own unique solution.
Not a theory. Not possible. People pay attention to professionals who produce outcomes. Real change. Your hallmark solution is a perfect example of how to help someone break through a rut and succeed. Give it substance, expedite it, and make it uniquely yours. Show off your proficiency by following a defined procedure that only you can provide in your own special style. Purchasing is the logical next step when someone can visualize how you will assist them.
Help me develop a digital guide that I can offer to potential customers or use as a lead magnet based on our discussions about my audience, their issues, and my area of expertise. ‘How I’d tackle (their primary problem) in 7 days’ is the title. Organize it as follows: Day 1 to 7, with daily tasks. Make it realistic and doable while highlighting my special methodology. Add unexpected details that would only be suggested by someone with my particular area of expertise. Finish by outlining what they can anticipate if they adhere to this strategy by day eight.
Position yourself as an authority: become the go-to person
Experts who speak with conviction are followed by others. The ones who aren’t scared to stand out for what they believe in and who know exactly who they serve. In no more than ten words, describe your target audience. Compare what they truly need with the issues they believe they have. Create three content pillars that highlight your areas of greatest skill. Write what others are afraid to say about the industry. Make a trademark solution that exemplifies your transformational delivery process. Your ideal customers are searching for the professional who can acquire them. Don’t force them to search. Introduce yourself.
