Hajra Naz
Pinterest just rolled out its latest list of what’s trending on the app, based on what people are searching for and saving right now.
And if you’re in marketing, e-commerce, or just trying to stay ahead of what your audience wants, this stuff matters.
What’s Hot on Pinterest This Season?
Right now, it’s all about slowing down.
Pinterest refers to it as a “Winter of Digital Detox.” Individuals are disconnecting, reducing the cacophony, and venturing into the outdoors. Cabin stays, bush retreats, and cozy winter escapes are on the rise.
Searches for “digital detox ideas” are up 72%. “Digital detox vision boards”? Up 273%.
Yes, even on a social app, people are looking for ways to unplug. Ironic? A bit. But also very real.
Read More = New Pinterest AI Features Let You Shop by Style, Not Just Search Keywords
Nature, Nostalgia, and the New “Rural Cool”
There’s a growing love for the slow, simple life. Think farmhouse cottages, secondhand decor, and rustic getaways.
Searches for “nature bathing,” “mountain hikes,” and “book retreats” are climbing fast. People want peace, fresh air, and fewer pings from their phones.
But it’s not just about escaping outside.
Gen Z is also digging into the past, bringing back early-2000s boho fashion. That means flared jeans, flowy tops, and a strong dose of Y2K vibes.
Beauty Is Getting a Makeover Too
Two looks are trending hard:
- Cool-toned makeup (think icy shades and soft grays)
- Astrology-inspired beauty, where zodiac signs shape your whole vibe — from color choices to full glam looks.
Pinterest even lets you browse the full trend breakdowns in the app, so you can explore these ideas in depth.
Real Brands Are Jumping In
To bring these trends to life, Pinterest is teaming up with Joss & Main. They’re launching shoppable content and even hosting a series of trend-themed dinner parties.
This kind of content isn’t just for show — it’s a blueprint. A signal. It tells you where attention is going.
Why Marketers Should Care
If you sell products or run campaigns, trends like these are gold. They show you what people want before the market gets crowded.
And with Pinterest’s newer AI-powered ad tools, you can tweak your Pin visuals fast. Change backgrounds. Match seasonal moods. Fit the trend without starting from scratch.
Want the full scoop? Check out Pinterest’s full midyear trends report for all the details.
