Hajra Naz
Pinterest has quietly wrapped up its testing phase and is now rolling out AI-content labels to every user.
Starting today, whenever you zoom in on a Pin, you’ll notice a small “AI modified” badge tucked in the bottom-left corner.
Pinterest built its detection system, digging into image metadata and running classifiers on every upload, so it doesn’t have to rely on creators to self-report when they’ve used AI tools.
Under the hood, Pinterest follows the IPTC metadata standard. If an image’s metadata flags it as generated or tweaked with AI, the platform will automatically tag it.
And even if the metadata doesn’t spill the beans, their classifiers aim to spot telltale signs of Generative AI edits.
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If you ever feel a label is off the mark, there’s an appeals process in place: creators can request a review whenever they believe their content has been mislabeled.
On top of labeling, Pinterest is giving you more control over your feed.
Soon, you’ll be able to click the three dots on any AI-tagged Pin — especially in categories like beauty and art, where AI-generated noise has been rampant — and select “See fewer.”
That feedback helps Pinterest’s recommendation engine learn what you don’t want to see, and in turn keeps your home feed feeling more authentic.
This duo of updates, clear labels plus the power to filter out AI-created Pins, represents Pinterest’s bid to keep spammy, AI-generated content at bay and preserve a space where users can trust what they’re discovering.
