Hajra Naz
Ever struggled to put into words that one outfit that just felt right? Pinterest now gets what you mean, even if all you can say is,
“You know, that look with the vibes.”
The visual discovery platform is rolling out a new set of AI features aimed at helping users shop more intuitively, especially when it comes to women’s fashion.
Rather than typing in specific terms like “plaid skirt” or “structured blazer,” you can now browse based on style, mood, or overall aesthetic.
Pinterest’s tools are designed to understand what you’re drawn to visually, and then guide you to similar looks — no fashion jargon required.
Some Pins will now have glowing outlines around standout pieces like jackets, boots, or accessories.
Tap on one, and Pinterest will surface descriptions and similar items, effectively translating what you’re seeing into a curated shopping experience.
It’s a new layer of functionality powered by generative AI and something called Visual Language Models, tech that reads an image and identifies what makes it click with your taste.
Instead of trying to explain an outfit with terms you might not know, like “structured casual” or “coastal grandmother”, you can just explore based on what you like. Pinterest figures out the rest.
Read More = Pinterest Officially Launches Tags on AI-Generated Content
“People aren’t just searching, they’re exploring, discovering, and building their sense of style,” said Dana Cho, Pinterest’s VP of design. “This is about helping them express that visually and shop what they love, in a way that feels personal.”
Among the other updates is a refinement bar that lets users tweak results.
Say you like a look but want it in a different color or fabric — a few taps and you’re there.
Long-pressing an image also lets you instantly kick off a visual search without having to back out or retype anything.
While the new tools focus mainly on women’s fashion for now, Pinterest says there are plans to expand to other categories soon, a logical move considering how much fashion drives traffic on the platform.
Interestingly, Pinterest isn’t diving headfirst into AI without caution. It’s also introducing labels that mark when an image has been AI-generated or modified.
You can even choose to see fewer of those results if you prefer. It’s a small move, but a smart one, especially when you’re trying to shop for real clothes that exist in real stores.
In the end, Pinterest’s approach feels less like tech for the sake of it and more like a thoughtful evolution of how people naturally shop, by feel, by look, by vibe.
The new AI tools are less about showing off the tech and more about helping you find the outfit you didn’t know how to describe, but instantly knew you loved.
