Hajra Naz
Threads, Meta’s fast-growing alternative to X (formerly Twitter), is rolling out more tools to help users manage conversations. The update comes right after the launch of new features like communities and ghost posts, which disappear after a set time.
The latest addition is called Reply Approvals. It lets you review and approve replies before they appear on your post. This means you can control what others see in the comment section.
Previously, Threads allowed users to limit who could reply — for example, only followers or users who were mentioned. However, this new feature offers greater flexibility. You can now keep replies open to everyone while filtering out unwanted comments.
Read More: Threads Rolls Out Auto-Added Thread Counts on Posts
Meta says the goal is to help users “set the tone of the conversation.” It’s designed to make discussions more positive and balanced. You stay in control, even in public threads.
Another new tool is Activity Feed Filters. These filters make it easier to sort through replies—you can choose to view only comments from people you follow or those that mention you. Other filter options include Verified, Quotes, and Reposts.
Meta shared during its Q3 earnings call that Threads now has 150 million daily active users, up from 100 million in late 2024. The platform also surpassed 400 million monthly users back in August.
With this growth, Meta is beginning to monetize Threads by adding ads worldwide—and video ads are next on the list.
Instagram’s head, Adam Mosseri, also revealed that Threads is testing a new feature that lets users adjust their algorithm. You’ll be able to add or remove topics to see more content that matches your interests.
Threads is growing fast and evolving even faster—giving users new ways to connect, curate, and control their social experience.
Read More: Meta Unveils New Advertising Features for Reels and Threads
FAQs
1. What is the new reply approval feature on Threads?
Reply Approvals let users review and approve comments before they appear publicly under their posts.
2. Can I still allow everyone to reply if I use Reply Approvals?
Yes. You can keep replies open to all users, but decide which ones get published.
3. What are activity feed filters?
These filters let you sort replies by categories like followers, mentions, verified accounts, quotes, or reposts.
4. How many people use Threads now?
Threads has around 150 million daily active users and over 400 million monthly users as of 2025.
5. What’s next for Threads?
Meta plans to introduce more ad formats, like video ads, and give users more control over their feed topics and algorithm.
