Elon Musk’s rival social networking site, Bluesky, declared on Monday that it will start doing blue checks on verified accounts to make sure users are real.
This is the company’s goal, according to a blog post: “Proactively verify authentic and significant accounts and display a checkerboard pattern next to their names.”
The team said, “Trust is everything,” in the message.
This action is similar to one that was previously used by Twitter, which Musk purchased in 2022 and rebranded as “X.”
Following his takeover, Musk decided to only give blue check marks to X premium tier users, doing away with conventional verification procedures.Â
“The internet has linked us in tremendous ways, however it hasn’t necessarily given people the tools to understand who we’re engaging with or why we ought to believe them,” the team at Bluesky stated in their article.
In 2019, Jack Dorsey, a co-founder of Twitter, developed Bluesky as a side project
See more: X/Twitter is Replacing DMs with a Brand New Chat Platform
Dorsey gathered five engineers to create a decentralized Twitter substitute.
At the time, he stated that he intended to offer users more control over their personal data and content moderation since centralized efforts to police abuse and inaccurate data on a site like Twitter were unlikely to succeed.
Bluesky didn’t launch until 2023, the year after Musk, a close supporter of US President Donald Trump who has promoted false material on his website since he took over, purchased Twitter.
In an early-year article, Bluesky claimed that its user base had risen to over 30 million.
According to the platform, over 270,000 users currently utilize the feature that allows people and organizations to use their website URLs as user names to authenticate themselves on the rapidly growing social media network.
According to the team, Bluesky is beginning these “trusted verifiers” with blue checks and intends to ultimately introduce an application form for accounts looking for an authentic label.
In a recent interview with AFP, Rose Wang, the chief operational officer of Bluesky, expressed optimism regarding the future of the social media platform.
“We truly regard this as my coming-out year,” she stated.
“People need a secure, moderated environment to talk about current events, have fun, and form friendships. They can’t locate that anywhere else at the moment.”