Hajra Naz
Meta launched an adjustable AI application, standalone, and the integration of Meta AI into its popular services, such as
- Messenger.
Like other ChatGPT apps and AI assistants, this application enables users to directly interact with Meta AI through a designated platform. This enhancement was announced on Tuesday at the LlamaCon event covered by Meta.
Meta’s Personalization Strategy to Compete with AI Rivals
Meta aims to uniquely position itself with its AI application by leveraging the vast pool of user data that it already possesses. Unlike OpenAI or Anthropic, Meta has years of data harvested from Facebook and Instagram, which makes it a step ahead in the user knowledge race.
The Facebook parent company has recently announced an AI-powered application that will cater to users according to their preferences by utilizing their profiles and the material they engage with. Initially, this function will be available in the US and Canada.
Personalized AI Experience for Optimal Performance
Meta AI can be optimally utilized if, at the initial stage, important guiding instructions are set to avoid making the AI’s performance too restricted. Suppose, for example, Meta AI can be alerted not to bring forward discomforting suggestions or recommendations, like proposing a wine and cheese tour for the next trip.
A Note on Privacy and Data Use
Users should think about how Meta might use the information they provide to its chatbots, just like they would with any AI product. A significant portion of Meta’s income model is derived from its targeted advertising business, which is mostly powered by user data. Users ought to exercise caution when deciding what information to disclose.
Discover Feed Adds Social Aspect to Meta AI Experience
The app also features a Discover feed, where users can share how they’re using Meta AI with their friends. For example, a user could ask Meta AI to describe them in three emojis and then share that with their friends.
Interactions with Meta AI will only be shared on the feed if users opt in. This could encourage viral trends, similar to the recent Barbie doll or Studio Ghibli character transformation craze. However, it’s worth noting that not all apps need a social feed looking at you, Venmo.
