Hajra Naz
Meta has launched a new tool to help Facebook creators protect their reels from theft. The Facebook Content Protection tool detects when someone uses a creator’s original reels without permission.
If a reel is flagged, creators can block its visibility on Facebook and Instagram. They can also track the reel’s performance or add attribution links to credit themselves. Alternatively, creators can release their claim, letting the reel stay live.
Meta says the feature helps original creators succeed without being drowned out by copycats. In July, the company removed 10 million fake profiles impersonating creators and took action against 500,000 accounts engaging in spam or fake engagement.
The system also works for Instagram, but creators must post reels to Facebook. Cross-posting from Instagram to Facebook counts. This encourages more creators to share their content on Meta platforms.
The tool is available to creators in the Facebook Content Monetization program who meet integrity and originality standards. It is also rolling out to Rights Manager users. Creators can check eligibility via notifications in their feed, professional dashboard, or profile. They can also apply through Facebook’s website.
The technology uses the same matching system as Meta’s Rights Manager. It shows a percentage match, views, follower count, and monetization status for each match.
Creators control how the system flags content. If permission is given, they can add accounts to an allow list to prevent auto-flagging. Creators can also release claims on specific reels or track performance on other accounts with attribution links.
Attribution links label the reel as “original” and link to the creator’s profile, page, or the original reel. Meta is testing linking directly to the reel, while linking to a page or profile is the default.
Blocking a reel affects its distribution, but the account that stole it doesn’t face penalties. This prevents abuse of the system. Creators who submit false reports may face restrictions or lose tool access. Tracking reels is the default setting.
Read More: Facebook Rolls Out Algorithm Changes for Better User Control Over Videos
Creators can dispute attempts by other accounts to protect their original work. They can submit a copyright takedown request via the IP reporting channel. If the tool misses a match, creators can report it through the “Can’t find a specific match?” option in the content protection overview.
