Huma Siraj
You won’t be discovered by chance by high-end clients. You must either be well-known online or your work and reputation must come before you in order to draw in the clients you would love to work with. Where should I do it, though? Now let’s talk about LinkedIn.
While most people are attempting to figure out Facebook ads, you may use LinkedIn to get clients. Waiting for you to use it correctly is the platform that produces visitor-to-lead conversions that are 277% higher than Facebook. 99% of LinkedIn members do not publish once a week, despite the platform’s 3.85% average engagement rate. For the one percent who consistently turn up, they leave billions of impressions.
You shouldn’t assume that everyone on LinkedIn is your client. Top LinkedIn creators concentrate just on the individuals who would be their ideal clientele, rather than figuring out how to benefit everyone and offer discounts. This implies that high-end customers will choose their most costly option. They take pleasure in ignoring everyone else.
There are five key strategies that truly work that separate begging for business from luring high-end clientele.
Simple LinkedIn Moves. Premium Clients. Zero Stress.
1. DM Smart. Qualify Fast. Work Only with Buyers.
Customers must have a problem they think you can solve and a reason why they haven’t been able to solve it before they will purchase from you. Don’t pitch until you have this information established. You will lose the opportunity if you sell too soon. Middle-of-the-road, unsolicited proposals are frequently made to premium prospects. You should just send them fact-finding communications in the beginning.
Inquire about their present circumstances. Recognize their prior attempts. Learn why those solutions didn’t work. Examine the person’s profile first when you receive a connection request. Seek indications that they fit the profile of your ideal client. If not, accept or politely refuse without interacting further.
Every discussion is time-consuming. Consider your direct messages as a kind of qualification funnel. Inquire specifically about the desired results, existing solutions, and business challenges. Pay attention to issues that relate to their area of expertise. Avoid sending your calendar link when someone messages you about your services. Instead, find out if they’re prepared to invest at your level by asking qualifying questions.
2. Make Sales, Not Small Talk.
Do not call to inquire about information. It is a waste of time for everyone. Typical founders schedule consecutive meetings without any kind of plan. Depending on the person they last spoke with, their approach changes. You’re superior than it, though. Get all the information you require by using the DMs. Before recommending a call, find out their timeframe, budget range, and decision-making procedure. Tell them you want to make sure you can assist them before committing to a meeting. This presents you as picky.
Strict call criteria are a hallmark of the most prosperous founders I’ve encountered. They only schedule calls with qualified prospects who have responded to important inquiries, demonstrated a sincere interest in their particular solution, and stated that they have the funds and power to proceed. They treat their calendar as if it were their own property. This selectivity will also be valued by the appropriate clients.
Although the typical LinkedIn user only spends 14 minutes and 20 seconds on the platform, if you are qualified, you can have a high response rate in direct messages. By being brutally picky about who you pay attention to, you may turn those LinkedIn notifications from time wasters into chances for income.
3. Burned Out from Chasing Clients Who Ghost You?
There should be a compelling response to the query, “So what?” in each of your content pieces. No posts that are filler. Your ideal clients must be able to clearly see how you can assist them. Each and every post matters. Describe the precise issue you resolved yesterday. Dissect the three-step process you employ with each client. Before you discovered the remedy, disclose the error that cost you thousands of dollars.
There is no need for another “Monday motivation” piece for your readers. They must recognize themselves in your material. Write about the customer who used your strategy to double their revenue. Describe the mentality change that revolutionized your company. Describe the steps you take to identify issues before recommending fixes.
People pay attention when you write about actual events. Premium clientele search LinkedIn for proof that you have a deeper understanding of their environment than they do. Don’t disappoint them.
4. Success Stories That Sell Themselves.
Become well-known for your clients’ achievements. There’s no reason to sell. The stories take care of that. Testimonials, images of their change, and real remarks about the condition they were in before you showed up. Sharing your significant customer victories gives others social proof that your strategies are effective.
Avoid using the phrase “helped a client increase sales.” Instead, use “helped Sarah transform her consulting business from $5k to $25k months in 90 days by implementing our three-tier pricing strategy.” You must communicate triumphs on a scale that resonates if you want to draw in premium clients at premium rates.
Every success tale ought to adhere to a straightforward format. Let’s start with their areas of difficulty. Describe the precise intervention you offered. Describe the quantifiable outcomes they attained. Add in the unanticipated advantages they found. To allow the client to contribute their own feedback, tag them. The appropriate individuals will lean in when you use transformation tales to build trust.
5. Easy Yes for Busy Decision-Makers
Nobody is looking for additional job on LinkedIn. Particularly not elite prospects who have more important things to do. To take a break or get ideas, they are browsing LinkedIn. Demonstrate to them how simple it is to achieve outcomes. One, two, three is as easy as that. How much of their workload you relieve them of. How you conducted the study to save them time and effort. Make things simple and increase sales. Easy.
Your strategy should be very straight forward so clients know exactly what to expect. Take away the mystique and make it seem like less work. They will cover the cost of peace of mind and ease of implementation.
The founders that are successful on LinkedIn produce content that exemplifies that simplicity. Their onboarding procedure is shared. They provide behind-the-scenes looks into client projects. While clients concentrate on their area of expertise, they describe how they manage the hard lifting. Present cooperating with you as simpler than their present challenge. Prove that you will ease their workload. Make case studies that demonstrate how clients can achieve the greatest results with minimal time investment.
From Profile to Profit: Make LinkedIn Work for You
On LinkedIn, your target clients are already browsing through generic posts and wondering who truly understands their problems. so that it is impossible to ignore. Draw in clients who are prepared to pay top dollar for top-notch outcomes, who appreciate experience above bargains, and who recognize that change necessitates investment.
Create content that makes you seem like the only sensible option for your ideal customers. Provide proof that your strategies work. Make it very clear how we can collaborate with you. One direct message away, your next premium client will realize you’re just what they’ve been looking for.
