Hajra Naz
The popularity of LinkedIn’s AI writing assistant has fallen short of expectations, according to CEO Ryan Roslansky. While AI has been widely adopted by LinkedIn users in general, AI-generated suggestions for refining posts have not been embraced to the same degree.
“It wasn’t as popular as I had anticipated,” Roslansky said during an interview with Bloomberg. When asked for an explanation, he pointed to the higher perceived stakes on LinkedIn, describing it as “your resume online.” Concerns about reputational damage were also mentioned, with users being discouraged by the possibility of being exposed for using AI-generated content.
Being called out on platforms like X or TikTok was described as less consequential. But when similar scrutiny happens on LinkedIn, Roslansky said, professional credibility and future opportunities can be directly affected.
Despite the lukewarm response to the writing tool, demand for AI skills on the platform has grown significantly. A sixfold increase in job listings seeking AI-related expertise was reported, and the number of users adding such skills to their profiles has grown by a factor of 20.
Roslansky also shared that AI tools are being used in his workflow. Before emailing Microsoft CEO Satya Nadella, the Copilot feature is activated to review his message—an extra step taken to ensure the tone meets expectations.
