Jazz and Nothing Partner to Launch Iconic Smartphones in Pakistan

ROX, Pakistan’s leading youth lifestyle brand powered by Jazz, has officially partnered with Nothing, the London-based tech company renowned for its transparent design and performance-first approach.

The partnership also includes Yellostone Technologies, one of the top tech distributors in Pakistan. Together, they’ve brought Nothing’s distinctive smartphones to Pakistan for the first time, marking a major step in the country’s tech evolution.

Nothing’s Top Devices Now Available for Pakistani Consumers

Thanks to this collaboration, Pakistani users can now get their hands on Nothing’s latest smartphones, including:

• Phone (2) – The flagship model with a premium finish and high-end features

• Phone (2a) – A less expensive option with a sleek appearance and strong functionality

• CMF Phone 1 – A budget-friendly model from Nothing’s CMF sub-brand

To celebrate the launch, early adopters of the Phone (2) and Phone (2a) will receive a complimentary pair of CMF Buds, plus access to an exclusive ROX Insane Vibe Bundle. This bundle includes:

• 200 GB of high-speed Jazz data

• 5,000 all-network minutes

• 5,000 SMS

The offer gives users a complete lifestyle and tech experience right from the start.

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Official Prices and Launch Offers

The newly introduced Nothing phones are now available at competitive prices:

• CMF Phone 1 (8+128GB) – PKR 84,900

• Nothing Phone 2a (12+256GB) – PKR 144,900 (with free CMF Buds)

• Nothing Phone 2 (12+512GB) – PKR 239,900 (with free CMF Buds)

These bundles combine cutting-edge design with a strong data and connectivity package. In addition, the highly anticipated Nothing Phone (3a) is set to launch in Pakistan later this year, expanding the brand’s growing ecosystem in the country.

Jazz’s Vision: Tech That Connects and Empowers

Kazim Mujtaba, President Consumer Division at Jazz, shared his thoughts on the partnership:

“Our partnership with Nothing highlights our dedication to bringing the latest in cutting-edge technology to Pakistan. As the nation’s largest digital operator, serving over 100 million Pakistanis, we are excited to exclusively introduce the Nothing phones series with ROX, our Lifestyle Youth Brand. ROX shares a similar philosophy with Nothing—offering seamless connectivity, top-tier performance, and a user-first experience.”

This partnership reflects Jazz’s broader goal of supporting a digitally inclusive and connected Pakistan, especially for young, tech-savvy audiences.

Why Nothing Chose Pakistan

Nothing MEA’s regional director, Rishi Kishor Gupta,, gave the following explanation of why the company views Pakistan as a crucial market:

“As Pakistan’s smartphone market continues to grow at pace, it presents the perfect opportunity for Nothing to bring our innovative technology and unique design language to a new generation of users. Our entry into this dynamic landscape marks the beginning of a long-term commitment to make tech more fun, more expressive, and more accessible for all.”

A Mission to Make Technology Exciting Again

Nothing’s CEO and co-founder, Carl Pei, further highlighted the company’s worldwide goal:

“We’re building a world where tech is fun again. Remember a time where every new product made you excited? We’re bringing that back.”

This launch represents a new direction for the Pakistani smartphone business, not merely the introduction of a new brand. Performance is given equal weight with user experience and visual appeal.

Yellostone’s Role in Expanding Reach

Farid Jan, Founder and CEO of Yellostone Technologies, highlighted how this collaboration fits into Pakistan’s evolving tech needs:

“We’re attuned to the aspirations of Pakistan’s new generation. In a market saturated with similar devices, Nothing offers a refreshing alternative. Our collaboration aims to introduce these groundbreaking smartphones and, soon, Nothing’s range of wearables, including earbuds and smartwatches. We are committed to ensuring nationwide availability and delivering an exceptional retail experience.”

Yellostone’s distribution network will be key to making Nothing products easily accessible throughout Pakistan.

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Jazz: More Than Just a Connectivity Provider

This launch aligns with Jazz’s ongoing shift from being a telecom operator to becoming a full-spectrum digital service provider. Jazz’s ecosystem today includes:

• JazzCash (digital payments and fintech)

• Tamasha (entertainment and streaming)

• SIMOSA (digital self-care tools)

• FikrFree (insurance tech)

• Garaj (enterprise cloud services)

• GameNow (online and mobile gaming)

Through platforms like these, Jazz is working to improve everyday life for over 100 million Pakistanis using the power of technology.

Where to Buy Nothing Phones in Pakistan

The full range of Nothing smartphones is now available at 10 Jazz Experience Centers across major cities in Pakistan. Online sales will also begin soon through the ROX App, making it easier for users to explore, purchase, and stay connected with Nothing’s unique product lineup.