Hajra Naz
Instagram is rolling out fresh updates that focus on music, creativity, and how people share content. It’s clear the platform wants to become a bigger player in the music scene, especially with TikTok’s future in the U.S. still up in the air.
Let’s break down what’s new.
Rearranging Your Profile Grid
First up, Instagram is finally giving users the ability to rearrange their profile grid. This means you can now organize your posts however you want. Want to highlight your best shots at the top? Now you can.
This is great news for creators, artists, and brands who care about how their page looks. According to Instagram, this feature is now rolling out to everyone.
Read More = Instagram Just Dropped New Updates for Its Edits App—Here’s What’s New
Music in Notes and More Sharing Tools
Instagram is also improving how users can share music.
You can now post songs directly to your Notes from Spotify. This adds a fun way to show what you’re listening to or how you’re feeling without making a full post or story.
Over the past year, Instagram has already launched features like
- Add Yours Music stickers
- Music in Notes
- Song lyrics in Reels
- Music on profile pages
Now they’re adding even more.
They’re also working on a feature that lets you post to your profile without alerting your followers’ feeds. Think of it like a soft post—it’s there, but it’s quiet. Reel experiments will be open to more users, encouraging new ways to share creative content.
The Artist Inspiration Project
Now for the big one—Instagram Launches New Artist Inspiration Initiative.
This new campaign shines a light on how big-name artists use Instagram to connect with fans and show off their work. It’s meant to spark creativity in others, especially younger or rising creators.
Instagram will feature creative stories from artists like
- Tyler, The Creator
- Rosalía
- Fred Again..
- Nadia Lee Cohen
- Cole Bennett
- Clint 419
- Slawn
These stories will be shown through short films, with each one diving into their journey, struggles, and creative risks. The goal is to remind everyone that every artist starts somewhere, and sometimes all it takes is a small opportunity to make something big.
Backing the Next Wave of Creators
To take things further, Instagram is launching a new program called Drafts. This isn’t just a tool—it’s an investment.
Instagram will support up-and-coming creators like
- Sailorr
- Tyrell Hampton
- Young Emperors
- Jake Fleming
They’ll get funding, networking help, and chances to collaborate. It’s all about helping them bring their ideas to life — right when it matters most.
The goal? Make Instagram a place where artists feel free to take creative chances, break barriers, and chase big dreams — not just play it safe.
A New Look for Stories and Reels
Instagram is even introducing a new font for Stories and Reels, based on Rosalía’s own handwriting. It’s a small touch, but another step toward making the app feel more personal and expressive.
Final Thoughts
Instagram Launches the New Artist Inspiration Initiative and backs it up with new tools and creator support. While some features (like rearranging the grid) may seem minor on their own, it’s all part of a bigger picture: giving users more ways to share, express, and grow creatively on the platform.
With these changes, Instagram is aiming to become more than just a photo app. It wants to be a real home for creative minds, especially in the music world.
Whether or not that helps it catch up with TikTok? Time will tell. But one thing’s for sure—creators are at the center of Instagram’s next chapter.
